Culture

The Find: July 2014

Wednesday, July 2nd, 2014

EL JIMADOR KICKS INTO WORLD CUP GEAR For the third straight year, El Jimador Tequila is releasing commemorative soccer bottles in lanco and Reposado expressions (line-priced with regular bottlings). This summer being the World Cup, though, the brand is ramping up further—with social media activations, in-store promotions, sweepstakes and coupons (where legal). Also, teaming with ... read more>

The Find: June 2014

Wednesday, May 28th, 2014

GLENGOYNE SAYS GOODBYE TO ITS LOW PROFILEIt’s safe to say that Glengoyne is one of the more underrated single malts in the U.S. market. The 181-year old distillery, purchased by Ian MacLeod from the Edrington Group in 2003, has been steadily increasing production—from 10,000 cases to 40,000 in a decade—and is increasingly pulling in gold ... read more>

The Find: May 2014

Monday, May 5th, 2014

DEWAR’S GEARS UP FOR THE FUTURE WITH A HERITAGE-DRIVEN MAKEOVER One of the world’s most beloved blended Scotch whiskies—Dewar’s—has launched a new visual identity under the banner “True Scotch Since 1846.” The new look begins with a distinctive shape for each bottle in the range; detailing and product information were sourced from the distillery archive ... read more>

The Find: April 2014

Thursday, April 3rd, 2014

IMPERIAL BRANDS & SAMMY HAGAR HOIST NEW RUM Sammy Hagar’s newest premium spirit, Sammy’s Beach Bar Rum, is set to rock via a marketing deal with Imperial Brands, the U.S. importer and marketer of Sobieski Vodka. As with Hagar’s Cabo Wabo Tequila, the rum is steeped in authenticity as well as star appeal. A part-time ... read more>

The Find: March 2014

Thursday, March 13th, 2014

FLAVORS: GETTING CROWDED OR JUST GETTING CRAZY?Among the many revealing stats in DISCUS’s review of the 2013 spirits market, this one stood out: flavored whiskies accounted for 45% of whiskey volume growth. So, as fast as whiskey overall is growing, nearly half of that is being driven by flavors. Cinnamon and honey are now tried ... read more>

Whiskey’s Brightest Spot

Friday, February 21st, 2014

The Irish surge is just ... read more>

TODAY’S FRANCE Apples & Hops’ Turn

Saturday, February 8th, 2014

When you can’t produce top-quality wines in France, as in the far north, “you still do something to ferment something.” That’s how Gianni Cavicchi, Beer Director for the Tour de France restaurant group in New York City, explains French beer and cider. Production of both has indeed been focused in the north, cider in Normandy ... read more>

The Find: February 2014

Sunday, February 2nd, 2014

BELVEDERE VODKA LIGHTS UP THE NIGHT(CLUB) Via LED technology and laser-cut glass, Belvedere Silver Saber is literally lighting up the night. Following the path blazed by Belvedere Night Saber, the latest—and more luminous—evolution can grab attention from across a dark room, which, of course, is why it’s tailored for clubs with bottle-service menus. The bottle ... read more>

The Find: January 2014

Monday, December 30th, 2013

BEAM’S NEW ICE SURGE: PUTTING THE COOL IN CORDIALS The latest Beam innovation, Ice Surge Liqueur, takes the shot experience to a cool new level with the combination of fruit flavor and an icy mint blast. Available in Tropical Freeze (pineapple, mango) and Berry Blizzard (raspberry, blackberry, açai), the unique Ice Surge formula features a ... read more>

The Connection: Winter 2013-14

Friday, December 13th, 2013

WANNA BE A GINSIDER? The free mobile app from Seagram’s Gin, Ginsider, is available now to iPhone and Android users. Scanning Seagram’s Peach and Pineapple Twisted bottles reveals exclusive video on how to make signature Seagram’s Gin cocktails. The app’s fresh content “will ultimately drive consumers to retail outlets where they can purchase Seagram’s Gin ... read more>
 
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