The Connection

The Connection: Winter 2013-14

Friday, December 13th, 2013

WANNA BE A GINSIDER? The free mobile app from Seagram’s Gin, Ginsider, is available now to iPhone and Android users. Scanning Seagram’s Peach and Pineapple Twisted bottles reveals exclusive video on how to make signature Seagram’s Gin cocktails. The app’s fresh content “will ultimately drive consumers to retail outlets where they can purchase Seagram’s Gin ... read more>

The Connection: Summer 2013

Thursday, August 1st, 2013

DEWAR’S ‘3-B’ PRINTING PROJECT Dewar’s is showcasing its latest innovation, Highlander Honey with the 3-B Printing Project. That’s not a typo. The 3-B Printing Project is a twist on 3-D printing, utilizing 80,000 bees to make honeycomb in designs inspired by Dewar’s Highlander Honey. Fans and bee enthusiasts can visit facebook. com/dewars to see a ... read more>

The Connection: Spring 2013 Edition

Monday, April 1st, 2013

HEY BARTENDER 4th Row Films debuted their documentary Hey Bartender at SXSW in March. The film, written and directed by Doug Tirola, focuses on two bartenders—Steve Schneider at Employees Only in New York City and Steve “Carpi” Carpentieri of Dunville’s in Westport, CT—in the era of the craft cocktail. The film offers rare access to ... read more>

The Connection: Winter 2013

Tuesday, January 29th, 2013

A look into industry tech-related initiatives and ... read more>

The Connection: May 2012 Edition

Wednesday, May 2nd, 2012

On the heels of participating the music festival South by Southwest in March, Wines of Chile tapped into a couple other high-profile high-tech portals. Recent advances applied to its Facebook game “Terroir Hunting”(which allows participants to virtually experience what it takes to produce their own Chilean wines) were given prime exposure via the online hot spot Next Web. Plus, a Twitter #winechat led by Master Sommelier Fred Dexheimer generated 4,223,901 impressions, reaching an audience of 378,267 ... read more>

The Connection: February 2012 Edition

Wednesday, February 1st, 2012

Bacardi Serves Up Tennis Ace Rafael Nadal As part of its “Champions Drink Responsibly” social responsibility campaign, Bacardi Limited has launched an international prize competition. Get the chance to “Ace Rafa,” as in Bacardi’s Global Social Responsibility Ambassador Rafael Nadal. Fans who participate in an online virtual reality game and successfully “ace” the Grand Slam ... read more>

The Connection: November 2011 Edition

Friday, November 4th, 2011

  Morgan Winery Debuts New Website Morgan Winery recently launched its completely redesigned website, which now offers better access for trade with a one-stop “shop” for distributors, retailers, restaurateurs and press on all things Morgan. The new site emphasizes the brand’s three-decade history of creating award-winning wines in California’s Santa Lucia Highlands region. The expanded ... read more>

The Connection: October 2011 Edition

Saturday, October 1st, 2011

360 Vodka Virtual Bartender 360 Vodka Virtual Bartender invites fans to meet brand ambassador Graham Kimura who leads them in an interactive experience to build a unique cocktail. First, Kimura prompts the user to choose 360 Vodka, 360 Double Chocolate or 360 Cola. Then, Kimura helps the user to choose mixers from diverse options like ... read more>
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