The Connection

The Connection: May 2012 Edition

Wednesday, May 2nd, 2012

On the heels of participating the music festival South by Southwest in March, Wines of Chile tapped into a couple other high-profile high-tech portals. Recent advances applied to its Facebook game “Terroir Hunting”(which allows participants to virtually experience what it takes to produce their own Chilean wines) were given prime exposure via the online hot spot Next Web. Plus, a Twitter #winechat led by Master Sommelier Fred Dexheimer generated 4,223,901 impressions, reaching an audience of 378,267 ... read more>

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The Connection: November 2011 Edition

Friday, November 4th, 2011

  Morgan Winery Debuts New Website Morgan Winery recently launched its completely redesigned website, which now offers better access for trade with a one-stop “shop” for distributors, retailers, restaurateurs and press on all things Morgan. The new site emphasizes the brand’s three-decade history of creating award-winning wines in California’s Santa Lucia Highlands region. The expanded ... read more>

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The Connection: October 2011 Edition

Saturday, October 1st, 2011

360 Vodka Virtual Bartender 360 Vodka Virtual Bartender invites fans to meet brand ambassador Graham Kimura who leads them in an interactive experience to build a unique cocktail. First, Kimura prompts the user to choose 360 Vodka, 360 Double Chocolate or 360 Cola. Then, Kimura helps the user to choose mixers from diverse options like ... read more>

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