Brand Profile

Brand Profile: Big Flavor, Low Calorie & Convenience

Friday, May 31st, 2013

Beam identifies the top three trends driving consumer drinking ... read more>

Tags: Beam, Pinnacle Rainbow Sherbet Vodka, Pinnacle Vodka, Sauza, Skinnygirl Cocktails, Skinnygirl Mojito
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Brand Profile: Little Bit of Honey

Tuesday, April 23rd, 2013

Dewar's unveils its much-anticipated Highlander ... read more>

Tags: Dewar's, Highlander Honey
Posted in Brand Profile, Spirits & Mixology | 1 Comment »

Brand Profile: Where Country Meets the Caribbean

Monday, April 22nd, 2013

Country music powerhouse Kenny Chesney launches Blue Chair ... read more>

Tags: Blue Chair Bay Rum, Brand Profile, Kenny Chesney
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Familia Camarena’s Triple Play

Friday, March 29th, 2013

Fast-growing Tequila brand combines 100% agave education, strategic sports partnerships and consumer ... read more>

Tags: E&J Gallo, Familia Camarena, MLB
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Brand Profile: Svedka Vodka’s Flavor Palette Grows

Wednesday, March 27th, 2013

Orange Cream Pop and Strawberry Colada debut just in time for ... read more>

Tags: Brand Profile, Orange Cream Pop, Strawberry Colada, Svedka, Svedka Vodka
Posted in Brand Profile, Spirits & Mixology | 1 Comment »

Brand Profile: Hangar One Takes Flight

Wednesday, March 27th, 2013

Handcrafted methods, new packaging & vibrant flavors lead the way for Hangar ... read more>

Tags: Brand Profile, Hangar One, vodka
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Brand Profile: Farm Fresh

Tuesday, February 5th, 2013

Sidney Frank Importing Reaps the American Harvest Amid a powerful culinary movement fueled by artisanal-crafted food and drink, American farmers are finding themselves in the limelight, industrious champions of fresh-from-the-earth local ingredients. Sidney Frank Importing Company unveiled American Harvest Organic Spirit, the first USDA Certified Organic product in its portfolio, as a celebration of the ... read more>

Tags: American Harvest, American Harvest Organic Spirit, organic, Sidney Frank Importing Company
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Brand Profile: The Dalmore’s Day

Monday, December 3rd, 2012

The Dalmore can boast a growth rate of 73% last year, which makes it easily the fastest-growing single malt brand in the ... read more>

Tags: The Dalmore, Whyte & Mackay
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Brand Profile: Isle of Superstition

Tuesday, November 13th, 2012

Jura Scotch Whisky on fall promotion and new expression Off the west coast of Scotland, the small isle of Jura is shrouded in superstition. The island is home to fewer than 200 people, and about 5,000 deer. There are superstitions about when to cut peat, how to position haystacks and, not surprisingly, how to consume ... read more>

Tags: Jura, Scotch Whisky
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Brand Profile: Like Homemade

Thursday, November 8th, 2012

Master of Mixes Delivers a Premium Portfolio Based on Classic Cocktail Preparations There is no higher standard for mixology than “from scratch.” American Beverage Marketers believes that their Master of Mixes brand should adhere as close to a “scratch” version as possible, and the proof is in the mix. “We know that top bartenders pride ... read more>

Tags: Master of Mixes
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