National

Rise of Riesling

Tuesday, February 26th, 2013

Though still battling consumer perceptions, this noble grape has carved out a solid ... read more>

How To Grab Attention: As the Market Grows and The Shopping Experience Evolves, So Do Wine and Spirits POS Materials

Monday, February 25th, 2013

Back in the day, we did cardboard, and that was great,” says Josh Hayes, senior brand manager of Pernod Ricard’s recently launched Malibu Red. The rum-tequila blend is designed to expand the Malibu brand name into the social nightlife scene. “Certainly we still do cardboard, but it has to come to life. If you’re not ... read more>

New Products: March 2013

Monday, February 25th, 2013

TEQUILA AVIÓN INTRODUCES ESPRESSO LIQUEUR Some 30 million Americans have an espresso-based drink each day, and Avión Tequila has tapped into the growing segment with the introduction of Avión Espresso Liqueur. Avión Espresso Liqueur is a blend of dark roasted Italian espresso and Avión Silver Tequila (awarded double gold at the 2012 San Francisco World ... read more>

By The Numbers

Tuesday, February 19th, 2013

Scotch = £4bn IndustryThe Scotch Whisky Association (SWA) has reported that the Scotch Whisky industry generates more than £4bn per year and supports an estimated 36,000 jobs. Not so relevant here in the U.S. at first glance, except that it is the export market that has been driving growth, setting the industry up for what ... read more>

Maker’s Mark Changes Position

Monday, February 18th, 2013

We are reversing our decision to lower the ABV of Maker’s ... read more>

Jameson Master Distiller to Retire

Thursday, February 14th, 2013

Barry Crockett, Master Distiller of Jameson Irish Whiskey, will retire this March, bidding a fond farewell to the Midleton Distillery in Cork after 47 ... read more>

WSWA President and CEO Craig Wolf Receives 2013 ABL Top Shelf Award

Friday, February 8th, 2013

American Beverage Licensees has selected Craig Wolf of WSWA as 2013 Top Shelf Award ... read more>

Brand Profile: Farm Fresh

Tuesday, February 5th, 2013

Sidney Frank Importing Reaps the American Harvest Amid a powerful culinary movement fueled by artisanal-crafted food and drink, American farmers are finding themselves in the limelight, industrious champions of fresh-from-the-earth local ingredients. Sidney Frank Importing Company unveiled American Harvest Organic Spirit, the first USDA Certified Organic product in its portfolio, as a celebration of the ... read more>

Smarterita Broadens RTD Margarita Market

Friday, February 1st, 2013

A new ready to drink Margarita brand is launching this winter under the name SmarteRita.  SmarteRita is the brainchild of Kelly Shuman, an entrepreneur in Dallas, TX who recognized that there was an opportunity for a premixed Margarita that not only delivered on the low calorie front, but more importantly, tastes great.   “Skinny Girl ... read more>

StarStruck: Celebrities Join Wine and Spirits Brands In Growing Numbers—and Unusual Ways

Friday, February 1st, 2013

As more celebrities want in to this relatively glamorous world, more wine and spirits marketers appear eager happy to bring them along for the ... read more>
 
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