National

Heineken: Changing The Game in Beer

Sunday, June 1st, 2014

For both on- and off-premise, creativity gives Heineken USA an edge in an increasingly competitive ... read more>

On Call: Tequila 901 Comes Calling

Sunday, June 1st, 2014

Teamed with Sauza, Justin Timberlake’s Sauza 901 Stars at Southern ... read more>

The Legacy of Heublein

Saturday, May 31st, 2014

Revisiting the serendipitous history of ‘ready-to-drink.’ As exciting as the recent bottled cocktail movement may be, we should resist calling the phenomenon ... read more>

Eastern Malt

Thursday, May 29th, 2014

Japanese Whisky explodes in the U.S. Market.Some of the most celebrated, top-scoring and highly allocated whiskies in the world today hail not from Scotland, but ... read more>

The Find: June 2014

Wednesday, May 28th, 2014

GLENGOYNE SAYS GOODBYE TO ITS LOW PROFILEIt’s safe to say that Glengoyne is one of the more underrated single malts in the U.S. market. The 181-year old distillery, purchased by Ian MacLeod from the Edrington Group in 2003, has been steadily increasing production—from 10,000 cases to 40,000 in a decade—and is increasingly pulling in gold ... read more>

New Products & Promotions – June 2014

Wednesday, May 28th, 2014

GREY GOOSE LAUNCHES LATEST FLAVORED VODKA, LE MELON Le Melon—the latest innovation from Grey Goose, crafted by Cellar Master Francois Thibault—captures the natural essence of the luxurious and fragrant Cavaillon melon grown in France’s Provence region. The launch is supported with print, digital and an experiental summer program featuring the signature cocktail, the Melon Mule, ... read more>

Heineken USA ‘Beers of Mexico’ Variety Pack Now Includes Dos Equis Azul

Wednesday, May 28th, 2014

As the summer approaches, Heineken USA is helping LDA millennials enhance the season’s celebrations with an updated version of its Beers of Mexico variety pack. New this summer, Dos Equis Azul – a blend of signature golden wheat lager and blue agave – is joining Dos Equis Lager, Tecate and Sol, creating the perfect summer ... read more>

Profile: Screech Rum Comes South

Tuesday, May 27th, 2014

Fresh from competition wins, a makeover and new flavors, Newfoundland's Screech Rum is expanding in the ... read more>

Backyard Diamonds

Thursday, May 22nd, 2014

With local hotter than ever, savvy retailers are tapping into regional wine. The 21st century equivalent of Washington state wine is regional wine, be it from New York, Texas, Virginia or the other dozen or so states that are where Washington was 20 years ... read more>

Target Practice

Thursday, May 22nd, 2014

Some California marketers start with an audience, and create wines just for ... read more>
 
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