National

What’s In a Whiskey Name?

Wednesday, July 23rd, 2014

There is no whiskey named Chutzpah yet, but who’s willing to bet against that happening? With new brown goods popping up almost weekly, the latest kid on the shelf is apt to be sporting a purposeful moniker. The classical-sounding “Glens,” “Macs” and “Olds” have worn thin, prompting marketers to seek fresh angles to grab attention, ... read more>

Afternoon Delight

Tuesday, July 22nd, 2014

Boosting wine sales at lunch calls for keen awareness of clientele. “The three martini lunch is out of fashion for sure,” says Brad Nugent, wine director at Porterhouse New York in Manhattan. Nonetheless, Nugent has found other ways to build up his beverage sales ... read more>

The Revolving Door of Wine Labels

Tuesday, July 22nd, 2014

Pressure to stay fresh leads to fast & furious packaging adjustments. In fact, say a number of branding and marketing experts, this re-jiggering is likely to continue ... read more>

Speakeasy: Beaming With Pride

Tuesday, July 22nd, 2014

Kevin George, Chief Marketing Officer for the newly combined Beam Suntory, discusses the company's big plans in the U.S. ... read more>

Vodka: It’s In The Details

Monday, July 21st, 2014

Distillers reveal the meaning behind the marketing. Think of the most outrageous claim you’ve ever heard about a distilled spirit, and it probably pertains to ... read more>

Retailer Excellence

Monday, July 21st, 2014

The Brown-Forman Retailer of the Year Awards Honors New York and New Jersey Merchants For the 12th year, Brown-Forman sponsored the Brown-Forman Retailer of the Year Awards, presented at the 2014 American Beverage Licensees Conference in Washington, D.C. Eligible men and women are nominated by their local state affiliate associations. ABL President Harry Klock and ... read more>

Bar Talk: Kitchen Flip-Side

Monday, July 21st, 2014

Stefan Casseus is the bar manager of Heartwood, the new restaurant in New York’s Chelsea neighborhood from Bradford Thompson, Mark Fiorentino and Nick Mautone. The pies cranked out of the wood-burning oven may be the stars of the joint, but the extensive cocktail list also draws in locals. THE BEVERAGE NETWORK: Heartwood is first and ... read more>

Talkin Tech: Balancing Act

Monday, July 7th, 2014

Purchasing correctly for satisfied customers: e-orders does the ... read more>

Wine Buzz: July 2014

Thursday, July 3rd, 2014

RIESLING ROLLING, ROLLING, ROLLING… Reprising last year’s successful road trip, Riesling guru Paul Grieco and Wines of Germany traveled from Key West to New York City recently on a one-of-a-kind truck container retrofitted as a wine tasting room, spreading the gospel of Riesling. Grieco, partner at the James Beard-nominated restaurant Hearth and Terroir wine bars ... read more>

The Find: July 2014

Wednesday, July 2nd, 2014

EL JIMADOR KICKS INTO WORLD CUP GEAR For the third straight year, El Jimador Tequila is releasing commemorative soccer bottles in lanco and Reposado expressions (line-priced with regular bottlings). This summer being the World Cup, though, the brand is ramping up further—with social media activations, in-store promotions, sweepstakes and coupons (where legal). Also, teaming with ... read more>
 
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