Thursday, December 29th, 2011
With consumers ready and willing to trade up again, Diageo has ramped up attention to the premium and super premium arenas, says Olivia McNeal, the company’s Vice President of Technical Innovation. “Diageo continues to be very focused on delivering premium brands to consumers,” she explains, adding that while the economy is far from perfect, “people ... read more>Wednesday, December 21st, 2011
WHERE THE TURF MEETS TERROIR Earlier this season, the New York Jets beat the San Diego Chargers, but whose wine rules? The J-E-T-S partnered with Napa Valley’s Marco DiGuilio, producing Jets Uncorked 2008 Cabernet Sauvignon (SRP $27.99), 2010 Chardonnay ($19.99) and 2009 red blend ($19.99); distribution by Winebow ensures a full-out market blitz as well. ... read more>Tuesday, December 20th, 2011
Although the state Senate approved legislation that would open New Jersey to both in-state and out-of-state winemakers to direct shipments to consumers and open markets for their products, the Assembly needs to act within the next three weeks for the measure to go to the governor’s desk. And local Assemblyman Gary Chiusano said, “There’s probably ... read more>Monday, December 19th, 2011
HENNESSY LIGHTS UP THE NIGHT The high-end spirits realm just got stretched in a brand-new direction. Hennessy Privilège NyX—the second in the brand’s “Privilège Collection”—sports a daring translucent platinum glass bottle with metallic purple trim inspired by a starry night. Logos etched in luminescent ink adorning the label, collar and cork are visible only ... read more>Friday, December 16th, 2011
French spirits group Pernod Ricard is optimistic over sales prospects for the end of the year in the United States, a recovering market where it aims to take market share. The world’s second-biggest spirits group behind Britain’s Diageo may also further raise prices in some of its drink categories in the U.S. but has no ... read more>Wednesday, December 7th, 2011
WARM UP WITH KAHLÚA CINNAMON SPICE A new offering from Kahlúa captures the American fondness for cinnamon—Kahlúa Cinnamon Spice is a variation on the classic taste fans of Kahlúa know and appreciate. This new portfolio addition is inspired by the traditional Mexican Café de Olla, which is a blend of coffee, cinnamon and brown ... read more>Wednesday, December 7th, 2011
It happens every year. Despite heroic efforts by sparkling wine marketers to promote their bubbly wares as year ‘round beverages, it is the jingle of sleigh bells that get Americans to pay attention, and far be it from the industry to ignore this habitual seasonal demand. Indeed, the holidays bring out the bubblies in force—at ... read more>