Justin Timberlake and Sauza Tequila Join Forces

Friday, January 10th, 2014

Sauza Tequila and Justin Timberlake have come together to launch Sauza 901 super premium tequila. This co-branded partnership brings together the unique personality of the 901 brand’s founder with the history and quality of Sauza Tequila to form a dynamic lifestyle spirits brand. Some additional information on Beam Inc.’s latest offering: Sauza 901′s name is ... read more>

Sean “Diddy” Combs and Diageo Announce New Joint Venture and Acquisition of Luxury Tequila Brand DeLeón

Thursday, January 9th, 2014

Diageo, the world’s leading premium drinks business, and Sean Combs today announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeón. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs ... read more>

Alt Whiskey Goes Mainstream

Wednesday, January 1st, 2014

Behind the bar at The Square One Brewery and Distillery restaurant in St. Louis, pride of place is given to the beers and spirits that are made on-site. Among the spirits, there’s an expected array of new distiller wares—gins, rums, vodka and the like—as well as whiskies that put a twist in the tail of ... read more>

New Products & Promotions: January 2014

Tuesday, December 31st, 2013

The January 2014 edition of our New Products & Promotions ... read more>

Super Sized Profits

Tuesday, December 31st, 2013

No matter the teams, the Super Bowl is a money maker. On-premise or off-, be ready to get a slice of the ... read more>

13 Resolutions For a Profitable New Year

Monday, December 30th, 2013

Now is the time to improve customer service and raise revenues in ... read more>

The Find: January 2014

Monday, December 30th, 2013

BEAM’S NEW ICE SURGE: PUTTING THE COOL IN CORDIALS The latest Beam innovation, Ice Surge Liqueur, takes the shot experience to a cool new level with the combination of fruit flavor and an icy mint blast. Available in Tropical Freeze (pineapple, mango) and Berry Blizzard (raspberry, blackberry, açai), the unique Ice Surge formula features a ... read more>

Women in Wine

Monday, December 30th, 2013

Winebow's annual symposium empowers industry women and celebrates ... read more>

ProWein: Global Stage For a Global Industry

Monday, December 30th, 2013

Wine is art. Wine is food. Wine is passion. But wine is also a business. A business that gets bigger-faster-stronger and more global with every vintage. Fortunately, wine has a trade show—ProWein—that has kept pace with the industry. Staged annually in Düsseldorf, Germany, and slated for March 23rd-25th this year, ProWein is celebrating two decades ... read more>

Wine Buzz: January 2014

Monday, December 30th, 2013

GRAFFIGNA SCALES GREAT HEIGHTS WITH NEW RED BLEND In 1870, Santiago Graffigna planted vines in the shadow of the mighty Andes, with an understanding that altitude would enhance the quality of local red varieties. Graffigna Centenario Elevation Red Blend pays tribute to his vision, with the high-altitude fruit delivering a complex, powerful wine that still ... read more>
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