National

The Find: October 2013

Wednesday, October 2nd, 2013

HALLOWEEN LIQUID TREATS Halloween has developed into a holiday both kids and adults enjoy—in completely different ways. Spud Vodka adds some fresh seasonal flavor (and humor) to the holiday with a new Pumpkin Spice & Sweet Potato Vodka, replete with a grinning sweet potato jack o’lantern. And California-based Agave Underground Tequila offers a subtly spooky ... read more>

Wine Buzz: October 2013

Tuesday, October 1st, 2013

IT’S A RAP! ALLURE BUBBLY ALIGNS WITH WARREN G Allure Moscato has a new face—hip hop legend Warren G. As part of a new promotional campaign, Bronco Wine Company has teamed up with the rapper, whose favorite pink Moscato happens to be Allure. The Allure portfolio offers Moscato, Pink Moscato and Peach Bubbly, and an ... read more>

In Good Taste

Tuesday, October 1st, 2013

How to use in-store sampling as a sure-fire sales ... read more>

Brand Profile: Spicing Things Up With Jägermeister

Tuesday, October 1st, 2013

The brand introduces its first U.S. line extension this ... read more>

Bar Talk: A Fresh Face

Monday, September 30th, 2013

Jeremy Hawn brings cocktails to wine-centric Gotham Bar & ... read more>

Time Out Holds Battle of the Burger Presented by Amstel Light

Monday, September 30th, 2013

On August 21st, Time Out New York held the Battle of the Burger presented by Amstel Light. The competitors were selected from TONY’s Readers’ Choice, Critic’s Picks and New & Noteworthy contenders. Maialino’s Late Night Burger, made with Pat LaFrieda beef, house-made pancetta and gorgonzola, took first place. Guests enjoyed Amstel Light and Strongbow as ... read more>

Heaven Hill Joins with ALS Association To Honor Parker Beam

Friday, September 27th, 2013

Since learning that 6th-generation Master Distiller Parker Beam is in the early stages of ALS, Heaven Hill Distilleries has joined forces with the ALS Association to battle the disease. Heaven Hill and Parker Beam plan to dedicate the upcoming Fall 2013 edition of Parker’s Heritage Collection, the highly anticipated limited annual release of rare American ... read more>

Talkin Tech: Third-Party Wild Cards

Thursday, September 26th, 2013

Should unlicensed marketers profit from the sale of wine? Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competition for keywords is intense. Increasingly niche websites are opening up where ... read more>

Scotch Appeal: Expert Advice for Fine-Tuning Your Scotch Selection

Thursday, September 26th, 2013

When it comes to breadth of styles within a spirits category, it’s difficult to rival Scotch ... read more>

The Truth About Bitters

Thursday, September 26th, 2013

Potent and provocative, these intense liquids are a mixologist's spice ... read more>
 
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