National

Sauza Tequila Unveils New “Make It With a Lifeguard” Campaign

Tuesday, April 16th, 2013

Sauza® Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight – a Fireman, an adorable kitten and a great-tasting recipe for margaritas.  This ... read more>

American Craft Distillers Association Launches

Wednesday, April 10th, 2013

The American Craft Distillers Association has formally been launched. For more information on the organization, visit ... read more>

Metro Holds Board Meeting, Showcases The Cellar

Tuesday, April 9th, 2013

On March 14th, the Metro Package Store Association held a board meeting at Trattoria L’incontro in Queens. Jason Glasser and William Slone of Beverage Media made a presentation on features of the revamped Search & Order functions of The Cellar. The board also discussed various legislative issues impacting off-premise retailers in New ... read more>

UJA-Federation of New York Honors Robert Furniss-Roe of Bacardi USA

Thursday, April 4th, 2013

Robert Furniss-Roe is being honored for his achievements as a businessman and his outstanding generosity in the philanthropic ... read more>

Brand Profile: Roots That Run Deep

Monday, April 1st, 2013

The House of Mandela wines may be new, but they are steeped in a long history that is as rich as the African ... read more>

Season’s Menu: Spring 2013

Monday, April 1st, 2013

WATERMELON MARGARITA 1½ oz. Camarena Silver Tequila¾ oz. Triple Sec2 oz. watermelon purée1½ oz. Fresh agave sour Shake all ingredients in cocktail shaker with ice. Strain into martini glass rimmed with salt (optional) or rocks glass over ice. MINTCHOCOCHATA MARTINI 2 parts RumChata1 part chocolate vodka½ part green crème de menthe Shake ingredients in shaker ... read more>

What Women Want: Whiskey

Monday, April 1st, 2013

Why the smart, savvy female consumer is spending on brown ... read more>

The Connection: Spring 2013 Edition

Monday, April 1st, 2013

HEY BARTENDER 4th Row Films debuted their documentary Hey Bartender at SXSW in March. The film, written and directed by Doug Tirola, focuses on two bartenders—Steve Schneider at Employees Only in New York City and Steve “Carpi” Carpentieri of Dunville’s in Westport, CT—in the era of the craft cocktail. The film offers rare access to ... read more>

Wine Buzz: April 2013

Monday, April 1st, 2013

YELLOW TAILHOPS ON TRENDS Leaders don’t stay on top by sitting pat. So it should come as little surprise that Yellow Tail has tapped into not one but three current trends with recent launches. Sweet White Roo is a blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Big Bold Red takes aim at the ... read more>

Minimalist Mixology

Monday, April 1st, 2013

One of the biggest complaints from customers at craft bars has been the time it takes to get a cocktail, as well as the price. This backlash has led many operators to rethink their beverage ... read more>
 
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