National

Spirits: Nielsen Data Analysis: Spirits Sales Growth Continues to Accelerate (+5.5% YoY) on the Strength of Bourbon (+14.1% YoY)

Tuesday, April 17th, 2012

BFB’s Outperformance Continues, Led by Bourbon – In the four-week period ending Mar. 31, 2012, bourbon continued to post robust trends, with volume sales up 12.1% YoY and dollar sales up an even stronger 14.1% YoY as flavored bourbons spark new interest in the category. Category leader BFB continues to realize an outsized benefit from ... read more>

FTC Broadens Study of Alcohol Advertising: Agency Eyeing Ads Seen by Underage Audiences

Friday, April 13th, 2012

For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices. The move is part of the agency’s periodic review to see how effective the industry’s voluntary guidelines are in reducing marketing messages to underage audiences. Companies such as Anheuser-Busch, ... read more>

SLA Draft Advisory Issued on Tastings

Thursday, April 12th, 2012

The NYS Liquor Authority held a Full Board Meeting earlier this week. They were scheduled to discuss a Draft Advisory, which was put on hold until the next meeting, scheduled for Tuesday, April 24th. The Advisory serves as a reminder to the industry that when an importer brings product to New York State for tastings, ... read more>

NRA: Restaurant Industry Posts Significant Job Growth

Tuesday, April 10th, 2012

Restaurants are one of the key private-sector industries leading the United States in job recovery, having added more than 560,000 positions in the past 24 months, according to new analysis from the National Restaurant Association. The NRA noted that 200,000 of those jobs were added in the past six months. “The restaurant industry strongly contributes ... read more>

TTB Proposal Concerning The Identity of “Pisco” Brandy

Monday, April 9th, 2012

On March 27th, TTB published Notice No. 126 in the Federal Register. In addition to a technical correction that removes “Cognac” from the examples of geographical designations listed in the standards of identity at 27 CFR 5.22(k), the notice proposes to amend TTB’s standards of identity regulations for distilled spirits at 27 CFR 5.22(d) to ... read more>

Blind Tasting: Fool’s Teflon

Friday, April 6th, 2012

As wine judgement goes, this technique is overrated and unrealistic. Read the other day that a wine critic was going to taste at Screaming Eagle and Harlan Estate in Napa, but that he would be scoring either “since they chose not to let me blind taste.” Huh? I was not sure whether to laugh or ... read more>

Upbeat Consumers Boost U.S. Retailers

Friday, April 6th, 2012

An improving jobs market and unusually warm weather helped to lift US retail sales in March by nearly 4%, beating Wall Street expectations and continuing a run of positive months. Sales at stores open at least a year rose 3.9% at the 20 or so at the retailers that report monthly figures, according to Retail ... read more>

Constellation Brands Court Millenials with Newest Brands

Thursday, April 5th, 2012

by John Kell –Company plans to launch more than 50 new wine brands and extensions this year, above last year’s 25 –Wine launches come as Constellation’s total domestic wine business has lagged the overall market –Constellation hopes to court Millennial drinkers, who have driven wine category’s growth in recent years An evolving palate and high ... read more>

Brand Profile: Treasury Wine Estates’ Be.

Monday, April 2nd, 2012

Designed by Millenial Women for Millenial Women. With shelves packed full of new domestic wine brands and imports, it’s becoming harder and harder for consumers to differentiate among the crowd. Enter Be., created by Treasury Wine Estates. Be. is about breaking the mold and encouraging consumers to pair wine with their mood and personality. Designed ... read more>

The Find: April 2012 Edition

Monday, April 2nd, 2012

THE FLAVOR PARADE TAKES A CANADIAN TURN Van Gogh Imports—no stranger to flavored spirits—has introduced TAP 357, a new premium maple-flavored Canadian rye whisky. The rustic character of 3-, 5-, and 7-year-old blended rye whiskies is complemented by rich maple notes derived from trees tapped in Quebec; the end result actually has less sugar than ... read more>
 
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