National

GS Research – Beverages: A broader view of Beverages from Nielsen’s new AOC database

Tuesday, July 3rd, 2012

What is AOC? This morning, Nielsen released its new AOC (All Outlets Combined) database, which replaces the former FDMx data. AOC covers the same channels as FDMx, but now also includes Wal-Mart, Sam’s Club, other club stores, dollar stores, and military stores. The most current dataset for AOC is through 6/9/12, the same latest period ... read more>

The Flavors of Vodka

Tuesday, July 3rd, 2012

As aisle after liquor store aisle is taken over by the steady parade of vodka brands and flavors, premium and super-premium brands that have lived on marketing and advertising success now find that discerning bartenders, spirit buyers and consumers want a little more information about what a spirit is made from, how it’s made and what to expect on the ... read more>

Change In The Air (and On The Shelves):The 75th Annual NABCA Conference Embraces Evolution

Tuesday, July 3rd, 2012

Control states are not generally known for being agents or objects of change, but given the recent rumblings of privatization and a continued tight economy, the National Alcohol Beverage Control Association Annual Conference, held this year on Marco Island, FL, was more abuzz than usual. Mark Bodi of the New Hampshire State Liquor Commission officially ... read more>

The Find: July 2012 Edition

Friday, June 29th, 2012

Every month, The Find features brand initiatives, eye-catching product launches and all-around cool industry ... read more>

Speakeasy: Rémy Cointreau’s Mark Breene

Thursday, June 28th, 2012

The Beverage Network sits down with Mark Breene, SVP & Chief Marketing Officer, to discuss the return of luxury, Cognac’s potential in the U.S. and the importance of ... read more>

Talkin Tech: Getting Realistic About Social Media

Thursday, June 28th, 2012

I was recently asked what advice I would give an audience of wine store owners who want to use social media to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little, as I’ve ... read more>

Wind From The East: The Ascent of Eastern European Wine

Thursday, June 28th, 2012

When two Feteasca Neagra varietal wines from Romania received high marks and recommendations in the 2012 Ultimate Wine Challenge in New York recently, not much notice was taken. But for winemakers and reps from former Soviet Bloc countries, the respectable showing is another small step in their effort to increase awareness and interest in the ... read more>

New Products & Promotions: July 2012 Edition

Wednesday, June 27th, 2012

New Products & Promotions highlights new products, line extensions and brand ... read more>

The New Secret Ingredients: Apéritifs & Digestifs

Wednesday, June 27th, 2012

No longer obscure, vermouths, quinquinas and amaros become a bar menu wild card. With romantic stories of secret formulas concocted in remote European villages and handed down through generations, most apéritifs and digestifs had no place in America until very recently. Rediscovered by bartenders and importers who traveled abroad and came back enamored by the ... read more>

Selling Organic: It’s Personal

Tuesday, June 26th, 2012

Green living is on the rise. Alongside increased consumer awareness of local, sustainable and organic food, organic wine consumption is rising incrementally. As a market minority, but one with growing appeal, how should organic wine be presented to the consumer? As it turns out, the answer is highly personal. No longer a fringe domain of ... read more>
 
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