Brand Profile: Little Bit of Honey

Tuesday, April 23rd, 2013

Dewar's unveils its much-anticipated Highlander ... read more>

The Gin Game

Tuesday, April 23rd, 2013

Crafty Competition has raised the bar for small and large gins alike—elevating the profile of the whole ... read more>

Brand Profile: Where Country Meets the Caribbean

Monday, April 22nd, 2013

Country music powerhouse Kenny Chesney launches Blue Chair ... read more>

Dos Equis ‘Most Interesting Man in the World’ Returns With New Commercials

Wednesday, April 17th, 2013

The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.” The advertising icon will be featured in new spots set to run nationally via television and online, all of which ending with the familiar charge for ... read more>

Sauza Tequila Unveils New “Make It With a Lifeguard” Campaign

Tuesday, April 16th, 2013

Sauza® Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight – a Fireman, an adorable kitten and a great-tasting recipe for margaritas.  This ... read more>

American Craft Distillers Association Launches

Wednesday, April 10th, 2013

The American Craft Distillers Association has formally been launched. For more information on the organization, visit ... read more>

Metro Holds Board Meeting, Showcases The Cellar

Tuesday, April 9th, 2013

On March 14th, the Metro Package Store Association held a board meeting at Trattoria L’incontro in Queens. Jason Glasser and William Slone of Beverage Media made a presentation on features of the revamped Search & Order functions of The Cellar. The board also discussed various legislative issues impacting off-premise retailers in New ... read more>

UJA-Federation of New York Honors Robert Furniss-Roe of Bacardi USA

Thursday, April 4th, 2013

Robert Furniss-Roe is being honored for his achievements as a businessman and his outstanding generosity in the philanthropic ... read more>

Brand Profile: Roots That Run Deep

Monday, April 1st, 2013

The House of Mandela wines may be new, but they are steeped in a long history that is as rich as the African ... read more>

Season’s Menu: Spring 2013

Monday, April 1st, 2013

WATERMELON MARGARITA 1½ oz. Camarena Silver Tequila¾ oz. Triple Sec2 oz. watermelon purée1½ oz. Fresh agave sour Shake all ingredients in cocktail shaker with ice. Strain into martini glass rimmed with salt (optional) or rocks glass over ice. MINTCHOCOCHATA MARTINI 2 parts RumChata1 part chocolate vodka½ part green crème de menthe Shake ingredients in shaker ... read more>
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