Brand Profile: The Captain Has a Dark Side

Monday, April 2nd, 2012

 Black Spiced Rum from Captain Morgan Targets Whisky Drinkers. Think Captain Morgan, amplified. That is what consumers can expect from Captain Morgan Black Spiced Rum, hitting shelves in late April. With more flavor, a richer body, a higher-alcohol content and greater complexity, Black Spiced is designed to appeal to whisky drinkers—those who prefer their brown ... read more>

Chile Brings It [To the Table]: Shaking Off Its Bargain Image, Chile is Winning New Admirers On-Premise

Sunday, April 1st, 2012

The American table is a many-splendored thing. We love ethnic cuisine, but comfort food hits the spot, too. Fine dining is a form of entertainment for many; casual dining is a way of life for even more. Grilling is king for some, vegetarian rules for others. It’s a moving target, with perhaps the only constant ... read more>

Talkin Tech: The Imperative to Improve Retailer POS Data

Sunday, April 1st, 2012

In this industry that trades in controlled beverages there are inefficiencies built into our business by regulators trying to contain the social cost of our products. Some of these regulations are being challenged in the courts and state legislatures, leading to political and legal battles that cause divisions by pitting one tier of the industry ... read more>

Flavor: The New ‘Tipping Point: Bourbon vs. Vodka Smackdown?

Friday, March 30th, 2012

Malcolm Gladwell’s bestselling book The Tipping Point suggests in its subtitle “How little things can make a big difference.” Well, something similar may be happening in the spirits realm—it involves chocolate cupcakes and black cherries. A recent stock report suggests whiskey marketers are wooing flavor-obsessed vodka consumers as never before.   That’s the “tippling point” ... read more>

Brand Profile: Adult Chocolate Milk Takes Off

Friday, March 30th, 2012

Playful and premium, this innovative spirit is the next big thing in chocolate. When you stop to think about it, practically every wine, beer and spirit on the market represents an acquired taste. Adult Chocolate Milk stands deliciously apart, delivering not only a smooth, creamy flavor that millions adore, but also a smile-inducing dash of ... read more>

U.S. is World’s Largest Wine Market Again

Friday, March 30th, 2012

Total wine sales in the U.S. from California, other states and foreign countries climbed to a record of 347 million cases, a 5.3%  jump from 2010, with an estimated retail value of $32.5 billion, according to wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates in Woodside. Of the total, California’s 211.9 million cases ... read more>

An App For That: ‘onthebar’ It’s 10pm… Do You Know Where Your Bartender Is?

Thursday, March 29th, 2012

Every bartender wants to develop a devoted following. With onthebar, a new free app created by a Boston-based entrepreneur Ian Stanczyk, now barkeeps can let their fans know when they are on the stick—and if they are whipping up any special libations for the evening. Here, Stanczyk and partner Corey Bunnewith, a 2009 Beverage Network ... read more>

The Malt Beverage, Revisited: Diageo’s PABS—Progressive Adult Beverages—Offer Much-Needed Consumer Choice

Wednesday, March 28th, 2012

What do you offer the consumer who doesn’t like high-proof cocktails, isn’t a fan of wine, appreciates the packaging ease of beer but wants more variety? Enter PABs—Progressive Adult Beverages—and Diageo is aiming to satisfy this consumer need with a host of new offerings. “We understand that consumers are looking for a premium option in ... read more>

Tasting Corner: Sauv Blanc & Then Some

Wednesday, March 28th, 2012

New Zealand Branches Out with More Varieties The word “complexity,” as used in the world of wine, usually belongs to a tasting note, or perhaps a description of German labeling law. So when New Zealand chose that name for its new campaign in 2010, they were clearly staking a claim in the world of fine ... read more>

CSG’s Charlie Merinoff Takes the Lead

Wednesday, March 28th, 2012

The Beverage Network recently sat down with incoming WSWA Chairman Charlie Merinoff, Chairman/CEO, The Charmer Sunbelt Group, to discuss the agenda for his term, and the opportunities and threats facing our industry. On Priorities THE BEVERAGE NETWORK: What are your top priorities while serving as WSWA Chairman? CHARLIE MERINOFF: My greatest opportunity—and greatest challenge—will be ... read more>
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