National

One Push Shopping: Wine Retailers Embrace Pouring Stations

Tuesday, May 1st, 2007

Taking the concept of “taste before you buy” to a new level, wine pouring systems are the newest trend among wine retailers. While the machines are a common sight in Europe, the first system arrived in the U.S. in 2004. Citing increased consumer choice, less breakage, and less waste, the wine pouring systems are catching ... read more>

Smooth As Silk

Thursday, March 1st, 2007

SV, the silk vodka, Soyuz Victan’s most recent entry into the growing super-premium vodka category, is on a quest to be America’s next million case brand. Does the U.S. consumer really need another super-premium vodka? The executive team at Soyuz Victan believes so, and they should know. As the world’s third largest vodka marketer, the ... read more>

Cordial Kaleidescope: With Sales Skyrocketing , Cordials Are Defining Today’s Cocktail Culture

Thursday, February 1st, 2007

Chris Anderson documented in his book The Long Tail (2006) that mass culture is on the wane, being replaced by customized or niche products that scatter the consumer’s attention. He wrote, “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes.” DeKuyper Pucker, Jägermeister, Southern Comfort, Baileys Irish ... read more>

Big Box Store Wine Sales: Sales are Up, But at What Price?

Tuesday, August 1st, 2006

Paper towels, garbage bags, books, and… wine? Wine aisles are appearing in the most unlikely of places, and stores like Costco, Sam’s Club, and Target are reporting record wine sales, shifting the sales and marketing strategy for many players. Because of their reach, these outlets have changed the way wine is bought – and sold ... read more>

Behind the [yellow tail] Phenomenon: How it Happened and What’s Next?

Wednesday, March 1st, 2006

By the time the wine industry began to view [yellow tail] as a force to be reckoned with, the revolution was already well underway. The seemingly innocuous Australian brand, which W.J. Deutsch & Sons, Ltd. launched in 2001, was certainly not the first competitively priced Aussie wine to hit our shores; in fact, it arrived ... read more>

The New Digestif Drinker: Old-Fashioned Amari and Herbal Liqueurs are Enticing a New American Market

Sunday, January 1st, 2006

Like the traditional aperitif, the digestif has medicinal roots, going back centuries, when accessible botanicals were boiled, pounded or preserved in alcohol for restorative purposes. Leonardo LoCascio, CEO and president of Winebow, a distributing company that offers an array of herbaceous potables, explains, “Just as wine provided a form of nutrition to ancient peoples, the ... read more>

Sitting in the Lap of Luxury

Saturday, October 1st, 2005

Moët Hennessy USA’s Super-Premium Portfolio Never Underestimates the Consumer It’s been eight months since the creation of Moët Hennessy USA, the New York-based wine and spirits group of LVMH Moët Hennessy Louis Vuitton. And according to president & CEO John Esposito, the company’s early success proves one thing: When it comes to selling wine and ... read more>

The German Wine Conundrum

Monday, November 1st, 2004

Adding to the established German wine law classifications are several other movements that are both legally recognized and independent of the government. They focus on dry Riesling with an emphasis on high quality. A curious thing was evident at several recent German tastings this fall. More and more bone-dry Rieslings have been appearing with virtually ... read more>

The Cocktail Mix Culture

Monday, March 1st, 2004

Mixes have long served as consistent and time-saving vehicles for bars, and in recent years have experienced great success with consumers off-premise. While most operators add real fruit as a garnish, they need mixes for convenience, consistency, stability and ultimately, profitability. By introducing new flavors, promotions and packaging, mix marketers are seeking fresh ways to ... read more>

Cognac and the Urban Market

Saturday, March 1st, 2003

It doesn’t get much better than leading rap star Busta Rhymes and pop/hip-hop impresario P. Diddy writing a Billboard chart-topping song promoting your spirit brand. The video, which played in heavy rotation on MTV complete with bottle-shots, received a nomination for Best Hip Hop Video 2002. In dramatic understatement, Stephanie DeBartolomeo, Allied Domecq’s group marketing ... read more>
 
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