National

Brand Profile: The Lighter Side: Master of Mixes Introduces Low-Calorie Cocktail Mixers

Thursday, June 2nd, 2011

For years, Americans have been eating low-calorie versions of their favorite foods, but it’s only recently their desire for lighter cocktails has been quenched. American Beverage Marketers (ABM), known for its liquid cocktail mixes for bartenders and at-home cocktail enthusiasts alike, has tapped into the growing health-conscious trend by launching Master of Mixes Lite cocktail ... read more>

Modern-Tropical: An Interview with Christian Self of The Waikiki Edition Hotel

Thursday, June 2nd, 2011

Christian Self, Bar Chef, The Waikiki Edition Hotel, Honolulu, HI Touristy Waikiki may bring to mind sprawling resorts and fruity cocktails sipped amid ukulele music, but not at the much-buzzed Edition Hotel. This new urban resort, the brainchild of Ian Schrager, in partnership with Marriott International, is all about luxury and modern style. Christian Self, ... read more>

An Interview with WSWA’s Bobby Harmelin, Executive Vice President, Allied Beverage Group, LLC and incoming WSWA President

Wednesday, June 1st, 2011

In our warehouse, we can tell you where every product was bottled, when it was shipped and where it ... read more>

Talkin Tech: Google’s UPC Requirements: The search engine giant’s new UPC requirement shifts retailers’ attention to 12 digits

Thursday, May 26th, 2011

In the early 1980′s Walmart famously introduced barcode scanners in their stores to speed up the checkout process. Back then only 45% of their most successful products carried UPC codes. After successful tests with this new technology, Walmart leveraged their market clout to require all their distributors and suppliers to supply UPC codes with their ... read more>

Pernod Ricard’S Matt Aeppli: Senior VP, Spirits Marketing

Sunday, May 1st, 2011

The Beverage Network sat down with Matt Aeppli of Pernod Ricard USA, to talk about category management, the increasing importance of convenience packaging and how the spirits industry can better communicate with consumers. ON MIXOLOGY The Beverage Network: Pernod Ricard invests heavily in bartender education and promoting mixology culture. What’s the return on your investment? ... read more>

Drinking Pink: As Dry Rosé Sales Skyrocket, Provence Leads The Charge

Sunday, May 1st, 2011

Most French wine-producing regions are seeing a steady decrease in the amount of wine shipped to American shores. Provence—where imports to the U.S. jumped 50% last year—is a startling exception: Exports from the region were a whopping 10 times greater than that of total French wine. As this trend shows no sign of slowing, the ... read more>

Mezcal Marketplace: Mexico’s Other Agave Spirit is Officially a Player

Sunday, May 1st, 2011

At Empellon, one of the newest Mexican restaurants to open in New York City, Mathew Resler whips up mezcal cocktails that incorporate Serrano chilies, chia seeds and chamomile, exotic ingredients used in the kitchen. Across the river in Queens, at popular Astoria cantina, Pachanga Patterson, locals sip small glasses of mezcal, whether Del Maguey, Ilegal ... read more>

Serving Up the Loire: Sommeliers Delve Beyond Sauvignon Blanc

Sunday, May 1st, 2011

Even the most widely planted grapes of the Loire Valley—Melon de Bourgogne and Chenin Blanc among whites, Cabernet Franc for reds—have only a vaguely familiar ring for most Americans. Next come the truly obscure, like Folle-Blanche and Romorantin, Pineau d’Aunis and Grolleau. Sauvignon Blanc is probably the Loire’s most recognized variety, however it accounts for ... read more>

New Gin Nation: New Styles Are Attracting Key Demographics

Sunday, May 1st, 2011

You must have been napping if you’ve missed the recent gin explosion. Many are emerging as a result of the growth of the American craft distiller movement, but the Old World, too, is contributing its share of new iterations to what’s been seen by some as a stodgy old gin mix. To Americans who easily ... read more>

East Meets West: Kevin Diedrich, The Burritt Room, San Francisco, CA

Sunday, May 1st, 2011

Last year, funky boutique hotel Crescent San Francisco opened in Union Square, adding another bar to the city’s already dynamic mixology landscape. However, The Burritt Room stands out for bar manager Kevin Diedrich’s cocktails and quality entertainment to boot. With a pedigree spanning PDT and Clover Club in New York City, Bourbon Steak in Washington, ... read more>
 
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