Champagne May Still Be The Gold Standard, But The Bubbly Category Is Broader, Cheaper And Better Than Ever.
John Johnson knew something was different the first time he tasted a customer on a new Cava.
“I taste all the wines we sell myself,” says Johnson, who has owned The Wine Rack, a fine wine and spirits shop in Louisville, KY, for 10 years. “And I could see they offered a high quality to price ratio. But I wasn’t sure what would happen when the customers did it. But when they did, you could see they saw the same thing, that high quality-to-price ratio.” [...]