Articles Related To Amazon

Talkin Tech: Third-Party Wild Cards

Thursday, September 26th, 2013

Should unlicensed marketers profit from the sale of wine? Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competition for keywords is intense. Increasingly niche websites are opening up where ... read more>

Talkin Tech: Like Starting Over – Rebuilding Traffic after the Demise of Amazon Product Ads

Tuesday, June 25th, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine online for retail stores. Recent changes in the available ... read more>

Talkin Tech: The Giants of Comparison Wine Shopping: Amazon and Google Shopping

Monday, March 25th, 2013

It wasn’t so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn’t too bad and Google Product listings were free. It was tempting for retailers to treat online orders as less ... read more>
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