Articles Related To Atlantic Wines & Spirits

Johnnie Walker Trunk Show Comes to NYC

Monday, March 21st, 2016

On February 24th, Atlantic Wines & Spirits and Diageo conducted a consumer tasting event at Heights Chateau in Brooklyn featuring the Johnnie Walker Trunk Show with Senior Master of Whiskey Spike McClure. Guests were able to learn about all Johnnie Walker marques and enjoy a food and Johnnie Walker pairing. ... read more>

Atlantic Wines & Spirits and Diageo Launch Master of Whiskey Blitz

Monday, March 21st, 2016

Atlantic Wines & Spirits and Diageo launched their Master of Whiskey two day blitz to the entire sales force starting February 22nd. The Master of Whiskies all presented and tasted the group on Talisker, Dalwhinnie, Cragganmore, Lagavulin and Oban. Sales reps were out in the field selling, sampling and educating retailers on each ... read more>

Diageo and Atlantic Wines and Spirits introduce Smirnoff ‘Sourced’

Monday, February 22nd, 2016

Diageo launched its newest innovation, Smirnoff Sourced, with Atlantic Wines & Spirits, a division of Empire Merchants. Smirnoff Sourced is a flavored vodka (60 proof) that is gluten-free and made with 10% real fruit juice. The product is line-priced with Smirnoff flavors and available in three flavors—Ruby Red Grapefruit, Pineapple and Cranberry Apple—each featuring colorful case cards ... read more>

Tom Bulleit Visits Metro New York

Tuesday, December 22nd, 2015

Atlantic Wines & Spirits hosted Bulleit Whiskey founder Tom Bulleit at a number of on- and off-premise events in Metro New York. Customers were given the opportunity to meet Tom Bulleit and learn about the brand.                                       ... read more>

Atlantic Wines & Spirits Educates Guests on Buchanan Marques

Wednesday, December 2nd, 2015

On November 2nd, the Atlantic Wines & Spirits On-Premise division and Rocco’s Steakhouse hosted a Buchanan’s trade dinner. The evening included a guided tasting on all Buchanan’s blended Scotch whiskies, executed by Senior Master of Whiskey, Spike McClure. Guests enjoyed cocktails with Buchanan’s 12 Year Old and a beautifully planned dinner that complemented all of ... read more>

Ketel One Sponsors ‘Movember’ Shave-Off

Wednesday, December 2nd, 2015

In support of Men’s Health Awareness Month, Ketel One Vodka along with Diageo and Atlantic Wines & Spirits kicked off “Movember” at a shave-off event at The Ainsworth with the Movember Foundation and Spiff for Men on October 27th. To mark the beginning of “Movember,” guests were able to “shave off” their moustaches and donate ... read more>

North American Whiskey Blitz Launches in Brooklyn

Monday, November 9th, 2015

Atlantic Wines & Spirits and Diageo launched their North American Whiskey Blitz to the entire Atlantic sales force in Brooklyn on September 15th. Master of Whiskey Spike McClure and New York Whiskey Ambassador Ryan Ross presented new offerings such as Blade and Bow, IW Harper, Johnnie Walker Rye Cask Finish, Crown Royal Rye and the ... read more>

North American Whiskey Blitz Launches in Brooklyn

Thursday, October 22nd, 2015

Atlantic Wines & Spirits and Diageo launched their North American Whiskey Blitz to the entire Atlantic sales force in Brooklyn on September 15th. Master of Whiskey Spike McClure and New York Whiskey Ambassador Ryan Ross presented new offerings such as Blade and Bow, IW Harper, Johnnie Walker Rye Cask Finish, Crown Royal Rye and the ... read more>

Tanqueray Bloomsbury Launches at Ai Fiori

Monday, September 28th, 2015

On August 24th Diageo and the Reserve division from Atlantic Wines & Spirits launched the new offering from Tanqueray: Bloomsbury Gin. The event was held at Ai Fiori at the Langham Hotel, where National Tanqueray Ambassador Rachel Ford educated and sampled the entire division.                       ... read more>

Atlantic W&S Kicks Off The NFL with Captain Morgan Cannon Blast

Monday, September 28th, 2015

On September 10th the Atlantic Wines & Spirits On-Premise team paired up with Captain Morgan to introduce the new offering, Captain Morgan Cannon Blast. The team celebrated opening night of the NFL season at The Main Event, where they educated the staff and sampled consumers who enjoyed the flavor balance of sweet and ... read more>
 
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