Articles Related To Bailey’s

Diageo and The NBA Announce Multiyear Marketing Partnership

Thursday, November 21st, 2013

Diageo and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with ... read more>

Atlantic Wine & Spirits Holds Holiday Kickoff Meeting

Tuesday, October 29th, 2013

On September 27th, Atlantic W&S, a division of Empire Merchants, held a fall kickoff meeting at their offices on fall and holiday offerings from several Diageo brands including Tanqueray, Cîroc, Johnnie Walker and ... read more>

Diageo Rings NYSE Closing Bell for St. Patrick’s Day and Ireland Day

Friday, April 19th, 2013

On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock ... read more>

Irish Whiskey Is a Pot of Gold

Thursday, February 28th, 2013

Small but potent, the Irish Whiskey category is proving to be popular by ... read more>

Bushmills and Guinness Fire Up St. Patrick’s Day in NYC

Friday, April 20th, 2012

Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed a Guinness/Bushmills Boomer and Carton Pub Crawl with WFAN in four NYC accounts. WFAN raffled three trips to Ireland sponsored by Guinness, ... read more>
 
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