Articles Related To Beam Inc.

Beam Honors Bruce Maurer For 25 Years of Service in New Jersey

Tuesday, April 1st, 2014

Bruce Mauer, one of the most respected members of New Jersey’s spirits industry, was recently recognized for his 25 years of service working with Jim Beam. Julious Grant and Bill Dunn of Beam, Inc. were on hand to present him the ... read more>

Suntory Holdings Set to Acquire Beam

Monday, January 13th, 2014

This past weekend, Suntory Limited and Beam Inc. (NYSE: BEAM) jointly announced that they have entered into a definitive agreement under which Suntory shall acquire all outstanding shares of Beam for $83.50 per share in cash or total consideration of approximately $16 billion, including the assumption of Beam’s outstanding net debt. The transaction consideration represents ... read more>

Justin Timberlake and Sauza Tequila Join Forces

Friday, January 10th, 2014

Sauza Tequila and Justin Timberlake have come together to launch Sauza 901 super premium tequila. This co-branded partnership brings together the unique personality of the 901 brand’s founder with the history and quality of Sauza Tequila to form a dynamic lifestyle spirits brand. Some additional information on Beam Inc.’s latest offering: Sauza 901′s name is ... read more>

New Products & Promotions: October 2013

Thursday, October 3rd, 2013

CRUZAN RUM LAUNCHES VELVET CINN The latest innovation from Cruzan Rum is Cruzan Velvet Cinn, available nationwide. Velvet Cinn is a blend of Cruzan Rum with rich dairy cream and a touch of bakery cinnamon to elevate the flavor profile of horchata, an ancient drink that is gaining in popularity. Cruzan Velvet Cinn can be ... read more>

Eat, Drink & Be(am) Merry Celebrates Latest Innovations

Wednesday, August 21st, 2013

On July 30th, Beam Inc. held an exclusive media event to showcase some of the company’s latest brand innovations and rev-up for the holiday season. The event was held at the Hudson Hotel Penthouse and offered samples of the newly launched and soon-to-launch innovations, holiday cocktail creations and a teaser for a product set for ... read more>

Speakeasy: Bill Newlands

Wednesday, August 21st, 2013

  The Beverage Network sits down with Beam Inc. President Bill Newlands to talk about the future of flavor, the popularity of bubbles and how to make the most of consumer trust. ______________________________________________________________________________________________ On Skinnygirl ______________________________________________________________________________________________ THE BEVERAGE NETWORK: How do you explain Skinnygirl’s runaway success, while so many other products marketed toward women have ... read more>

Cruzan Rum Launches Velvet Cinn, Premium Rum Horchata

Friday, August 2nd, 2013

Cruzan Rum unveils its latest innovation, Cruzan Velvet Cinn, to fill the need for a premium rum option in the rapidly growing rum horchata market. Now available nationally, Cruzan Velvet Cinn features fine Cruzan Rum with the addition of rich, sweet dairy cream and a smooth cinnamon flavor. Cruzan Rum is made from tropical rainwater ... read more>

New Products & Promotions: February 2013

Wednesday, January 23rd, 2013

AVERNA BRINGS FIRST-EVER AMARO CREAM TO U.S. Domaine Select Wine Estates (DSWE), importer of Averna, has recently released Averna Cream. This is the first launch for the 144-year-old company since 2008’s Averna Sambuca. Averna Cream debuted in Italy last fall, aimed at pleasing a younger audience, and is a blend of sweet cream with the ... read more>

Brand Profile: Skinnygirl Has More Fun

Monday, September 10th, 2012

The Successful Line Continues to Expand, Broadening a Loyal Fan Base Skinnygirl Cocktails, created by entrepreneur and bestselling author Bethenny Frankel, exploded onto the spirits scene in 2009. Skinnygirl Margarita is the flagship product, a ready-to-serve revolution in a bottle. Beam Inc. acquired the brand in 2011, and set about expanding not only the geographic ... read more>
 
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