Friday, April 19th, 2013
On March 15th, WFAN morning show hosts Craig Carton and former NFL great Boomer Esiason signed bottles of Bushmills at The Wine Guy on Long Island. Consumers sampled products and enjoyed the display featuring Bushmills Original, Honey, 10, 16 and 21 Year ... read more>Friday, April 19th, 2013
On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock ... read more>Thursday, February 28th, 2013
Small but potent, the Irish Whiskey category is proving to be popular by ... read more>Friday, April 20th, 2012
Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed a Guinness/Bushmills Boomer and Carton Pub Crawl with WFAN in four NYC accounts. WFAN raffled three trips to Ireland sponsored by Guinness, ... read more>