Articles Related To Diageo

Ketel One Celebrates NYC Gay Pride

Wednesday, July 22nd, 2015

On June 24th, Atlantic Wines & Spirits, Diageo and Ketel One celebrated NYC Gay Pride by hosting an event at XES Lounge followed by account visits throughout Chelsea. The teams enjoyed the evening by sampling Ketel One cocktails and supporting the LGBT ... read more>

Blade and Bow Launches at Gramercy Hotel

Wednesday, July 22nd, 2015

Members of the trade and media got a taste of the Kentucky life with an evening of live music, dinner, cocktails and a guided tasting to celebrate the launch of Blade and Bow Kentucky Straight Bourbon Whiskey. Diageo American Whiskey Ambassador Doug Kragel led attendees through a tasting of the Blade and Bow straight whiskey, ... read more>

Smirnoff puts New York City in Moscow Mule State of Mind

Wednesday, July 22nd, 2015

On June 9th, Smirnoff staked their claim as the creator of the Moscow Mule at the Spyglass Rooftop Bar in Manhattan. The evening kicked off with Smirnoff Brand Director Brian Radics introducing folks Smirnoff Vodka and its place in history. Then, Diageo Head Mixologist Elayne Duff guided guests at the “Create Your Own Mule” station ... read more>

Crown Royal Tastes NYC on New Releases

Wednesday, July 22nd, 2015

In celebration of Father’s Day weekend, Crown Royal introduced the newest offerings in their portfolio, Northern Harvest Rye and Hand Selected Barrel, at Saxon + Parole in NYC on June 16th. Master of Whisky Tom Turner guided attendees through a tasting of the variants, and an opportunity to taste Crown Royal Hand Selected Barrel straight ... read more>

Splendid Blended

Wednesday, July 22nd, 2015

Soft, Fruity and Playful, the New Genre of Red Blends is Impacting the Whole ... read more>

Johnnie Walker Hosts Tasting Experience in Westchester

Tuesday, July 21st, 2015

On June 1st, Johnnie Walker with Atlantic Wines & Spirits and Diageo hosted a golf outing and tasting experience at Westchester Country Club. Some of Metro New York’s top Johnnie Walker customers joined for a day of golf followed by a full portfolio educational tasting that was presented by Master of Whiskey Spike McClure. Despite ... read more>

Vodka: The Uber White Spirit

Tuesday, June 23rd, 2015

Popular, mixable and marketable, vodka remains the uber white ... read more>

Atlantic Wines & Spirits Welcomes Retailers to Yankee Stadium

Monday, June 22nd, 2015

The Multicultural Division of Atlantic Wines & Spirits hosted a retailer event at Yankee Stadium to educate and discuss upcoming programs from ... read more>

Atlantic Wines & Spirits and Diageo Celebrate Successful Selling Blitz

Monday, June 22nd, 2015

On May 13th, the Multicultural Division of Atlantic Wines & Spirits and the Diageo local team came together for a day focused on selling strong brands like Buchanan’s, Cîroc and Ketel One. The teams conduct quarterly blitzes initialized by a kick-off meeting, then a day of selling and, finally, a recap to celebrate their success. ... read more>

Boomer & Carton Visit Atlantic’s North American Whiskey Blitz

Monday, June 22nd, 2015

On June 3rd, Diageo and the Off-Premise Spirits Division at Atlantic Wines & Spirits held a North American whiskey selling blitz and training at the New York Yankee Club Suite. The sales team learned about creating craft cocktails with Bulleit, Crown Royal Rye and George Dickel whiskies. WFAN’s Boomer (Esiason) and (Craig) Carton brought a ... read more>
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