Articles Related To Diageo

New Products & Promotions: April 2014

Monday, March 31st, 2014

DIAGEO LAUNCHES ORPHAN BARREL WHISKEY PROJECT Diageo has launched a line of rare whiskies, Orphan Barrel Whiskey Distilling Company, with the goal of sharing lost barrels with discerning consumers. The first offerings are 20 year old Barterhouse Whiskey and 26 year old Old Blowhard Whiskey. Both whiskies were stocks discovered in Louisville, KY; Barterhouse is ... read more>

Diageo & Atlantic Wines & Spirits Kick Off Irish Whiskey Season

Friday, March 21st, 2014

On February 19th, Diageo and Atlantic Wines & Spirits kicked off the Irish Whiskey season with their annual Bushmills Blitz, which featured several Masters of Whiskey and Brand ... read more>

Bushmills Celebrates The St. Patrick’s Day Season

Friday, March 21st, 2014

On February 19th, Atlantic Wines & Spirits and Diageo gathered at McHale’s Bar & Grill for the Bushmills Blitz Recap, gearing up for the Irish Whiskey ... read more>

Diageo & Atlantic Wine & Spirits Launch Great American Wine Company

Friday, February 21st, 2014

Diageo and Atlantic Wine & Spirits recently celebrated the launch of their latest innovation wine, The Great American Wine Company. The presentation highlighted the brand’s charitable component by noting the $100,000 donation that Diageo made to the patriotic organization, the ... read more>

Whiskey’s Brightest Spot

Friday, February 21st, 2014

The Irish surge is just ... read more>

Sean “Diddy” Combs and Diageo Announce New Joint Venture and Acquisition of Luxury Tequila Brand DeLeón

Thursday, January 9th, 2014

Diageo, the world’s leading premium drinks business, and Sean Combs today announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeón. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs ... read more>

New Products & Promotions: January 2014

Tuesday, December 31st, 2013

The January 2014 edition of our New Products & Promotions ... read more>

Smirnoff No. 21 Vodka Celebration Edition

Tuesday, November 26th, 2013

Smirnoff has released the Smirnoff No. 21 Celebration Edition bottle to spread some holiday cheer. This limited time offering features triple distilled Smirnoff No. 21 in a festive winter-themed bottle.80 proof and available in 50ml, 200ml, 375ml, 750ml, 1L and 1.75L ... read more>

Diageo and The NBA Announce Multiyear Marketing Partnership

Thursday, November 21st, 2013

Diageo and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with ... read more>

Atlantic Wine & Spirits Holds Holiday Kickoff Meeting

Tuesday, October 29th, 2013

On September 27th, Atlantic W&S, a division of Empire Merchants, held a fall kickoff meeting at their offices on fall and holiday offerings from several Diageo brands including Tanqueray, Cîroc, Johnnie Walker and ... read more>
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