Articles Related To Diageo

Beverage Media’s 2016 Bartenders to Watch

Friday, August 19th, 2016

As bartending continues to grow as a career and attract the attention of aspirational achievers, the standards on display in the many and varied competitions held throughout the year have improved as well. A trip to a distillery or a hefty check are great prizes, but today, bartenders are just as keen for the accolades ... read more>

Fedway Trade Show Returns to The Borgata

Wednesday, May 25th, 2016

Fedway Associates held their annual Spring Wine and Spirits Tasting at the Borgata Hotel, Casino and Spa of Atlantic City. This year’s event was a tremendous success, highlighted by 150 suppliers in attendance and over 1,000 products poured throughout the day. Mary Cohen; Bill Schlissel, Fedway Associates; Heather Peterson, Jackson Family Wines; and Robb Sansone, ... read more>

United Multicultural Division Selling Blitz

Wednesday, April 27th, 2016

On March 17th the United Multicultural Division and Diageo kicked off their quarterly selling blitz. Media plans for Buchanan’s, Johnnie Walker and Cîroc Apple were presented to the entire division, and 16 pairings were out in the field selling, sampling and educating retailers on these brands.                    ... read more>

Atlantic Wines & Spirits and Diageo Launch Master of Whiskey Blitz

Monday, March 21st, 2016

Atlantic Wines & Spirits and Diageo launched their Master of Whiskey two day blitz to the entire sales force starting February 22nd. The Master of Whiskies all presented and tasted the group on Talisker, Dalwhinnie, Cragganmore, Lagavulin and Oban. Sales reps were out in the field selling, sampling and educating retailers on each ... read more>

USBG World Class Visits Metro New York

Monday, February 22nd, 2016

Bartenders from all over the city attended the World Class Bartender Lab atAstorCenter. Diageo’s National Gin Ambassador Rachel Ford, Lynnette Marrero and Master of Whiskey Gregor Cattanach took the group through interactive sessions related to cocktail creation and presentation and the art of blending and creating flavor in whiskey. The seminar finished with each group creating ... read more>

Orphan Barrel Launches ‘The Gifted Horse’

Monday, February 22nd, 2016

NYC’s American Whiskey hosted the launch of Diageo’s latest Orphan Barrel release, “The Gifted Horse.” Master of Whisky  Ewan Morgan led a guided tasting. The Gifted Horse was also featured in a cocktail, “The Neigh-Sayer,” that was created by mixologist Joey Vargas. This represents the fifth bottle in the Orphan Barrel series, based on barrels of ... read more>

Diageo and Atlantic Wines and Spirits introduce Smirnoff ‘Sourced’

Monday, February 22nd, 2016

Diageo launched its newest innovation, Smirnoff Sourced, with Atlantic Wines & Spirits, a division of Empire Merchants. Smirnoff Sourced is a flavored vodka (60 proof) that is gluten-free and made with 10% real fruit juice. The product is line-priced with Smirnoff flavors and available in three flavors—Ruby Red Grapefruit, Pineapple and Cranberry Apple—each featuring colorful case cards ... read more>

Breakthru Beverage & Diageo Host ‘Battle on George Street’

Monday, February 22nd, 2016

Breakthru Beverage NJ and Diageo hosted the Battle on George Street, a recurring bartender competition, at The Dillinger Room in New Brunswick. February’s battle, sponsored by George Dickel, had eight contenders face off in three rounds of competition. Winner Mario Firmani of Due Mari took home a hand-crafted George Dickel barware kit and Amex gift ... read more>

Crown Royal Hosts Tasting at the Borgata

Monday, February 22nd, 2016

The Borgata Hotel Casino and Spa invited a select group of customers to take part in a Crown Royal tasting event. Three separate marques of Crown Royal Whisky were paired with three different food courses, and Joseph Gratkowski, Diageo’s Whisky Ambassador, was the guest speaker for the ... read more>

The Way North

Thursday, January 21st, 2016

Paced by Rye, Flavors and Strong Branding, Canadian Whisky is Mounting a ... read more>
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