Articles Related To Diageo

Vodka: The Uber White Spirit

Tuesday, June 23rd, 2015

Popular, mixable and marketable, vodka remains the uber white ... read more>

Atlantic Wines & Spirits Welcomes Retailers to Yankee Stadium

Monday, June 22nd, 2015

The Multicultural Division of Atlantic Wines & Spirits hosted a retailer event at Yankee Stadium to educate and discuss upcoming programs from ... read more>

Atlantic Wines & Spirits and Diageo Celebrate Successful Selling Blitz

Monday, June 22nd, 2015

On May 13th, the Multicultural Division of Atlantic Wines & Spirits and the Diageo local team came together for a day focused on selling strong brands like Buchanan’s, Cîroc and Ketel One. The teams conduct quarterly blitzes initialized by a kick-off meeting, then a day of selling and, finally, a recap to celebrate their success. ... read more>

Boomer & Carton Visit Atlantic’s North American Whiskey Blitz

Monday, June 22nd, 2015

On June 3rd, Diageo and the Off-Premise Spirits Division at Atlantic Wines & Spirits held a North American whiskey selling blitz and training at the New York Yankee Club Suite. The sales team learned about creating craft cocktails with Bulleit, Crown Royal Rye and George Dickel whiskies. WFAN’s Boomer (Esiason) and (Craig) Carton brought a ... read more>

U.S. ‘Swirlwind’ Tour Comes to New York City

Wednesday, April 22nd, 2015

Diageo’s 2015 “Swirlwind Wine Tour” took place at the Dream Hotel Downtown on April 15th, 300 members of the trade and media got to meet the winemakers, owners and producers, and learn more about the Diageo wine portfolio. Reps from 20 wineries from Diageo’s Chateau & Estate portfolio showcased their wines. Attendees got to chat with winemakers and enjoy the delicious fruits ... read more>

Diageo and Atlantic Wines & Spirits Launch Zacapa Wine Blitz

Wednesday, April 22nd, 2015

On March 25th AWS and Diageo launched a week long Zacapa Rum Blitz. Eight selling teams blanketed the NYC area, tasting and educating staff and consumers on Ron Zacapa 23 and XO rums. Then, at a celebration dinner at Bill’s restaurant, Ambassadors, Diageo and AWS team members toasted their ... read more>

Atlantic Wines & Spirits Kicks Off New York Selling Blitz

Wednesday, April 22nd, 2015

On March 10th, 2015 Atlantic Wines & Spirits along with Diageo kicked off their annual Master of Whiskey Metro NY selling Blitz. They welcomed in over ten Masters from all across their major U.S. markets to assist in sales and general knowledge of fine ... read more>

Carl Nolet Jr. Hosts Ketel One ‘Taste Test’ With Atlantic Sales Team

Wednesday, April 22nd, 2015

On Friday March 20th Carl Nolet Jr. hosted a Ketel One “Taste Test” at Zuma with the Atlantic Wines & Spirits (a division of Empire Merchants) selling team, key bartenders, customers and Diageo. The success of the brand has traditionally been built on letting bartenders and consumers taste the product and eventually become personal ambassadors for the brand. The event was a ... read more>

Publisher’s Page April 2015 News & Views

Wednesday, March 25th, 2015

Competitive pressure, changing customer habits and damaging legislation are the kind of challenges that we periodically have to face. But one challenge that demands constant attention: the responsible retailing of our products both on- and ... read more>

Tequila on Fire

Monday, March 23rd, 2015

There’s no arguing with the numbers: high-end and super-premium tequilas have never before been as popular and successful in the ... read more>
 
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