Articles Related To Diageo

The Way North

Thursday, January 21st, 2016

Paced by Rye, Flavors and Strong Branding, Canadian Whisky is Mounting a ... read more>

Trendspotting: Ready, Set, Cocktail

Tuesday, December 22nd, 2015

Meeting timeless demand, bottled cocktails are now moving ... read more>

The Big Apple Gets a Taste of Cîroc Apple

Tuesday, December 22nd, 2015

At the Diageo headquarters in NYC, a select group of media were invited to taste the latest Cîroc expression: Cîroc Apple. Guests were treated to an evening inspired by Cîroc’s French heritage, with appetizers from filet mignon to foie gras complementing specialty cocktails. The evening wrapped with a live painting performance from artist David Garibaldi.  ... read more>

Diageo Partners with Sylvia and Herbert Woods

Wednesday, December 2nd, 2015

On October 23rd at the Riverside Church, Diageo partnered with the Sylvia and Herbert Woods Scholarship Fund which provides financial assistance to students in inner city ... read more>

Ketel One Sponsors ‘Movember’ Shave-Off

Wednesday, December 2nd, 2015

In support of Men’s Health Awareness Month, Ketel One Vodka along with Diageo and Atlantic Wines & Spirits kicked off “Movember” at a shave-off event at The Ainsworth with the Movember Foundation and Spiff for Men on October 27th. To mark the beginning of “Movember,” guests were able to “shave off” their moustaches and donate ... read more>

7 Beer Blasts

Wednesday, November 18th, 2015

Beers—craft beers, at least—aren’t as big as they used to be. Surprised? It’s a bit of a trick statement: While craft beer volume grows (up 10.2% while beer as a whole has risen only a paltry .6%) according to Nielsen, the style is moving away from big in intensity and ... read more>

North American Whiskey Blitz Launches in Brooklyn

Monday, November 9th, 2015

Atlantic Wines & Spirits and Diageo launched their North American Whiskey Blitz to the entire Atlantic sales force in Brooklyn on September 15th. Master of Whiskey Spike McClure and New York Whiskey Ambassador Ryan Ross presented new offerings such as Blade and Bow, IW Harper, Johnnie Walker Rye Cask Finish, Crown Royal Rye and the ... read more>

North American Whiskey Blitz Launches in Brooklyn

Thursday, October 22nd, 2015

Atlantic Wines & Spirits and Diageo launched their North American Whiskey Blitz to the entire Atlantic sales force in Brooklyn on September 15th. Master of Whiskey Spike McClure and New York Whiskey Ambassador Ryan Ross presented new offerings such as Blade and Bow, IW Harper, Johnnie Walker Rye Cask Finish, Crown Royal Rye and the ... read more>

Scotch’s Deep Secret

Friday, October 2nd, 2015

The barrel regimen can have an even greater impact than the grain, the peat or the ... read more>

Tanqueray Bloomsbury Launches at Ai Fiori

Monday, September 28th, 2015

On August 24th Diageo and the Reserve division from Atlantic Wines & Spirits launched the new offering from Tanqueray: Bloomsbury Gin. The event was held at Ai Fiori at the Langham Hotel, where National Tanqueray Ambassador Rachel Ford educated and sampled the entire division.                       ... read more>
 
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