Articles Related To Diageo

U.S. ‘Swirlwind’ Tour Comes to New York City

Wednesday, April 22nd, 2015

Diageo’s 2015 “Swirlwind Wine Tour” took place at the Dream Hotel Downtown on April 15th, 300 members of the trade and media got to meet the winemakers, owners and producers, and learn more about the Diageo wine portfolio. Reps from 20 wineries from Diageo’s Chateau & Estate portfolio showcased their wines. Attendees got to chat with winemakers and enjoy the delicious fruits ... read more>

Diageo and Atlantic Wines & Spirits Launch Zacapa Wine Blitz

Wednesday, April 22nd, 2015

On March 25th AWS and Diageo launched a week long Zacapa Rum Blitz. Eight selling teams blanketed the NYC area, tasting and educating staff and consumers on Ron Zacapa 23 and XO rums. Then, at a celebration dinner at Bill’s restaurant, Ambassadors, Diageo and AWS team members toasted their ... read more>

Atlantic Wines & Spirits Kicks Off New York Selling Blitz

Wednesday, April 22nd, 2015

On March 10th, 2015 Atlantic Wines & Spirits along with Diageo kicked off their annual Master of Whiskey Metro NY selling Blitz. They welcomed in over ten Masters from all across their major U.S. markets to assist in sales and general knowledge of fine ... read more>

Carl Nolet Jr. Hosts Ketel One ‘Taste Test’ With Atlantic Sales Team

Wednesday, April 22nd, 2015

On Friday March 20th Carl Nolet Jr. hosted a Ketel One “Taste Test” at Zuma with the Atlantic Wines & Spirits (a division of Empire Merchants) selling team, key bartenders, customers and Diageo. The success of the brand has traditionally been built on letting bartenders and consumers taste the product and eventually become personal ambassadors for the brand. The event was a ... read more>

Publisher’s Page April 2015 News & Views

Wednesday, March 25th, 2015

Competitive pressure, changing customer habits and damaging legislation are the kind of challenges that we periodically have to face. But one challenge that demands constant attention: the responsible retailing of our products both on- and ... read more>

Tequila on Fire

Monday, March 23rd, 2015

There’s no arguing with the numbers: high-end and super-premium tequilas have never before been as popular and successful in the ... read more>

Orphan Barrel Releases Two New Expressions

Friday, February 20th, 2015

Bourbon lovers gathered at American Cut in Tribeca on February 20th to sample two new expressions from the Orphan Barrel Whiskey Distilling Company. Lost Prophet (aged 22 years) and Forged Oak (aged 15 years) were tasted with the direction of Orphan Barrel Master of Whiskey, Ewan Morgan, followed by a family-style dinner which included bone-in ... read more>

New Products & Promotions: February 2015

Thursday, January 22nd, 2015

KAHLÚA ADDS SALTED CARAMEL LIMITED EDITIONKahlúa announces the debut of Kahlúa Salted Caramel, the latest of the brand’s delicious limited edition flavors. Set to hit retail outlets mid-February, Kahlúa Salted Caramel delivers sweet caramel, a hint of salt and of course the brand’s signature flavor of 100% Arabica coffee blended with sugarcane rum. It is a tasty addition to coffee and the ... read more>

Diageo Celebrates Launch of Haig Club at Nat Sherman NYC

Monday, January 19th, 2015

On December 3rd, Diageo celebrated their newest Scotch Whisky, Haig Club, with Rocky Patel of Rocky Patel Cigars at Nat Sherman NYC. VIP customers sampled Haig Club paired with cigars. The new single grain whisky, developed in partnership with David Beckham and Simon Fuller, is available nationwide, and is distributed in NY by Atlantic W&S. Paul Chapman, ABC; Dave Schrader, AWS; ... read more>

Boomer and Carton Host Bushmills Whiskey Tasting in Smithtown

Monday, January 19th, 2015

Radio personalities Boomer and Carton from CBS/WFAN hosted a Bushmills Irish Whiskey tasting at The Wine Guy in Smithtown on December 11th. Fans were able to meet the guys, enjoy a sample of Diageo’s Bushmills, and get their bottles signed by Boomer and Carton. Over 100 bottles were sold in just two hours. Front: John Gross, John Ziolkowski, Evan ... read more>
 
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