Wednesday, April 17th, 2013
The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.” The advertising icon will be featured in new spots set to run nationally via television and online, all of which ending with the familiar charge for ... read more>Thursday, March 28th, 2013
Innovation and acceleration are key at national distributors conference in ... read more>Wednesday, January 9th, 2013
Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take their in-home sports viewing experiences to new heights ... read more>Tuesday, May 1st, 2012
The beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever. What the shelves don’t show is who’s drinking them. Stats are hard to come by, but the typical beer drinker seems to have become a moving target. “I think ... read more>