Articles Related To Dos Equis

Brand Profile: Timely Messaging Meets Good Cheer

Friday, October 31st, 2014

This Q4, Heineken USA has recharged programs to increase action at point of sale. Driving better beer sales over the holiday season can be difficult, as consumers sometimes look outside their usual drink of choice. This year, from Halloween through New Year’s, Heineken USA has big plans to provide retailers with tools for success, leveraging ... read more>

Dos Equis “Most Interesting Man” Gives Out Free Cacti For Dos De Mayo

Wednesday, June 4th, 2014

Dos Equis’ Most Interesting Man in the World took over New York’s Flatiron Plaza on April 29th to urge fans everywhere to kick off celebrations on Friday, Dos de Mayo, and skip Monday Cinco de Mayo this year. Arriving in a 1965 Shelby Cobra Mustang, he then gave away hundreds of five-foot tall Dos Equis“cacti” ... read more>

New Products & Promotions: May 2014

Friday, May 2nd, 2014

CRUZAN RUM’S NEWEST IS PEACHY KEEN Cruzan Rum recently launched Cruzan Peach Rum, the latest addition to its portfolio of premium flavored rums. Cruzan Rum is blended with the taste of ripe peaches for a flavor evoking summer’s juicy bounty. Like all Cruzan rums, Cruzan Peach uses tropical rainwater from St. Croix and high-quality molasses ... read more>

New Products & Promotions: April 2014

Monday, March 31st, 2014

DIAGEO LAUNCHES ORPHAN BARREL WHISKEY PROJECT Diageo has launched a line of rare whiskies, Orphan Barrel Whiskey Distilling Company, with the goal of sharing lost barrels with discerning consumers. The first offerings are 20 year old Barterhouse Whiskey and 26 year old Old Blowhard Whiskey. Both whiskies were stocks discovered in Louisville, KY; Barterhouse is ... read more>

Heineken USA Wins With ‘Bring Your Sunday Best’ Retail Program

Thursday, November 14th, 2013

Heineken USA’s Bring Your Sunday Best retail program runs January 2nd through ... read more>

Dos Equis ‘Most Interesting Man in the World’ Returns With New Commercials

Wednesday, April 17th, 2013

The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.” The advertising icon will be featured in new spots set to run nationally via television and online, all of which ending with the familiar charge for ... read more>

Heineken USA Ramps Up for 2013

Thursday, March 28th, 2013

Innovation and acceleration are key at national distributors conference in ... read more>

Dos Equis Game Changer Program Takes Sports-Viewing To a More Interesting Level

Wednesday, January 9th, 2013

Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take their in-home sports viewing experiences to new heights ... read more>

Who is The New Beer Consumer?

Tuesday, May 1st, 2012

The beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever. What the shelves don’t show is who’s drinking them. Stats are hard to come by, but the typical beer drinker seems to have become a moving target. “I think ... read more>
 
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