Articles Related To Ecommerce

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Tuesday, April 21st, 2015

Beyond Product Ads, Email List Growth deserves extra attention   By James Laurenti   For a large percentage of wine retailers, when it comes to online marketing, strategies begin and end with listing products on Wine-Searcher or pay-per-click (PPC) shopping sites. While these shopping sites offer digital marketplaces for connecting buyers and sellers, there’s a  drawback:  ... read more>

Talkin Tech: Know Thy SEO

Monday, August 4th, 2014

If you maintain a website, you likely have been approached by vendors offering services around search engine optimization (SEO). The objective of this service is to increase your business’s online visibility in relevant search engine queries (i.e., “get to the top of Google’s results”). Generally speaking, these services can help your site gain additional traffic. ... read more>

Talkin Tech: Balancing Act

Monday, July 7th, 2014

Purchasing correctly for satisfied customers: e-orders does the ... read more>

Talkin Tech: To App or To Optimize

Wednesday, June 4th, 2014

According to a 2013 mobile app usage study by Compuware, on average, just 16% of users try a given app more than twice if it doesn’t immediately hold their ... read more>

Talkin Tech: Updating Inventory

Monday, May 5th, 2014

Accuracy in POS can optimize ... read more>

Talkin Tech: Google Likes It When You Act Natural

Monday, April 7th, 2014

If you have a website, and you’ve either conducted research on how to market your store online or have spoken with someone on the subject, it’s likely you’ve come across the term “search engine optimization” (SEO).  In short, SEO refers to the various facets of your site that make it attractive to search engines, who, ... read more>

Cultivating Repeat Business Selling Wine Online

Wednesday, January 15th, 2014

Selling wine online can be a challenging proposition, but the stores experiencing the most long-term success have found ways to access a steady stream of new clients while cultivating repeat business.  As more licensed retailers enter the market, organic search traffic is becoming crowded and free directory listings on Wine-Searcher and Snooth are not as ... read more>

Talkin Tech: Third-Party Wild Cards

Thursday, September 26th, 2013

Should unlicensed marketers profit from the sale of wine? Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competition for keywords is intense. Increasingly niche websites are opening up where ... read more>

Talkin Tech: One Million Orders Later

Tuesday, July 23rd, 2013

It was more than 15 years ago that the first order was placed online at That was back in the heady days of the dot com bubble and online ordering in the liquor industry was maybe a little ahead of its time. Back then it didn’t seem unusual that stores were being paid to ... read more> Processes One Millionth Electronic Order

Thursday, July 11th, 2013

Poised for accelerated growth, the company leads the next generation of technology ... read more>
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