Articles Related To Ecommerce
Talkin Tech: The Hidden Advantage of eCommerce
Friday, May 3rd, 2013
Distributor sales reps leverage eCommerce to buld engagement with ... read more>Talkin’ Tech: The Giants of Comparison Wine Shopping: Amazon and Google Shopping
Monday, March 25th, 2013
It wasn’t so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn’t too bad and Google Product listings were free. It was tempting for retailers to treat online orders as less ... read more>Talkin’ Tech: Online Crossroads: Marketing Agents Seeking to Sell Wine Online get a Hearing at the SLA
Thursday, February 28th, 2013
The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed wholesalers, retailers and restaurants, the issue at hand is how unlicensed marketing agents can promote wine. As a price-posting state NY ... read more>Talkin Tech: Retailers Respond to a Changed Landscape
Tuesday, January 22nd, 2013
Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew significantly or sustained sizeable sales with their online business. Previous articles have described ... read more>Talkin Tech: Why Distributors All Win by Competing on the Same Platform
Saturday, December 29th, 2012
As Beverage Media’s online view of the New York drinks market grows more complete it has attracted the attention of trade members in other parts of the country. The initial reaction is very positive with excitement about the product browsing and eCommerce. However as the discussion shifts to the prospect of something similar happening in ... read more>Talkin Tech: A More Complete View of the Marketplace
Thursday, November 1st, 2012
An evolutionary leap has been taking place in New York with how retailers and restaurants access pricing information from their distributors. While Beverage Media has had an online version of the book for over 10 years, changes in the dynamics of this market have created an opportunity to expand the role of our online listings. ... read more>Talkin Tech: A Coming of Age for Online Wine Sales
Monday, October 1st, 2012
The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant part of consumer activity in the US. The first is that Amazon has agreed to collect sales tax for a number ... read more>Talkin Tech: Search Results for Power Shopping
Friday, September 7th, 2012
An ongoing theme of this column is the discussion of design choices that will set your website apart. A previous column explored the possibilities for the item detail page; we now turn our focus to the search results page. While the potential of the product page is to convert interest into a sale, the search ... read more>Talkin Tech: Google Drops Alcohol from Product Listings
Monday, July 16th, 2012
Last month, without much notice, Google dropped all wine, beer and liquor from their product listing service. This move was in connection with a change to their free Google Product Search service which is becoming a paid advertising service called Google Shopping. Google Products represented between 10-15% of eCommerce revenue irrespective of the size of ... read more>
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Copyright © 2013 Beverage Media Group ALL RIGHTS RESERVED
152 Madison Avenue, Suite 600, New York, NY 10016
Phone: 212-571-3232 | Privacy Policy
