Articles Related To Email Marketing

Cultivating Repeat Business Selling Wine Online

Wednesday, January 15th, 2014

Selling wine online can be a challenging proposition, but the stores experiencing the most long-term success have found ways to access a steady stream of new clients while cultivating repeat business.  As more licensed retailers enter the market, organic search traffic is becoming crowded and free directory listings on Wine-Searcher and Snooth are not as ... read more>

Talkin Tech: Email: The Key to the Health of Your Online Sales

Wednesday, December 5th, 2012

A report from the Pew Internet Project last year confirmed that email is still the top online activity and is nearly universal among adult users. However, Julie Katz at Forrester Research cautions about the potential for abuse when email is used to “deliver fast relief to marketers looking for short-term boosts.” It can be tempting ... read more>

Talkin’ Tech: Articulating Value in a Competitive Marketplace

Wednesday, May 9th, 2012

There was a time when moving online for a wine store would lead to a lift in business based solely on the strength of the store’s inventory and pricing. However, the online wine marketplace has been an increasingly competitive space for several years now. These days, few stores are satisfied with the incremental sales that ... read more>

Talkin Tech: Chasing the Omni-Present Consumer

Tuesday, November 1st, 2011

As we enter the holiday season retailers are struggling to keep up with the constantly evolving online consumer. The challenge used to be how a retailer could maintain a consistent experience in the store and on the web, with email marketing and print ads. Now those customers spend their time on even more channels like ... read more>
 
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