Articles Related To Empire Merchants

Empire Merchants Bowls for Charity

Monday, June 22nd, 2015

On Monday, March 9th at Astoria Bowl, Empire Merchants hosted a Bowl-A-Thon attended by 186 associates from all divisions. Bowlers registered in teams of three and chose a charity of their choice to bowl for. The Empire Display Dept. donated their $3,500 charitable winnings to The Epilepsy Foundation; Team “No Name” donated their $2,500 charitable ... read more>

Atlantic Wines & Spirits Stage Crown Royal Apple Blitz

Wednesday, May 27th, 2015

On April 23rd, Atlantic Wines & Spirits, a division of Empire Merchants, blitzed Manhattan with Crown Royal Regal Apple. Team AWS took over many good-time drinking accounts sampling customers and training staff. They all enjoyed responsibly as a shooter or with a splash of ... read more>

Empire Merchants Welcomes Virgil Kaine Low Country Whiskey

Wednesday, May 27th, 2015

On May 4th, Empire Merchants welcomed Virgil Kaine Lowcountry Whiskey to NY with a gathering at Fools Gold NYC. Industry insiders enjoyed neat and mixed renditions of Virgil Kaine’s trio of spirits—the award-winning Ginger Infused Bourbon, the newly released Robber Baron Rye Whiskey and the High-Rye Bourbon. The event marked the NY debut of the distinctive line from Charleston, SC.   ... read more>

Terlato Kicks Off Spirits Portfolio with Empire Merchants

Wednesday, May 27th, 2015

On Thursday, April 16th, Terlato Artisan Spirits held a cocktail reception for Empire Merchants to launch their new spirits portfolio at Tandem in the Sanctuary Hotel. The reception provided Empire employees a chance to meet principals from three of Terlato’s top suppliers: Iñaki Orozco, of Riazul Tequila; Carlos Esquivel of Don Pancho Rum; and Jonathan Zammit-Tabona of Langley’s No. 8 Gin.   ... read more>

Treasury Winemakers Tour NY

Wednesday, May 20th, 2015

Five top winemakers join Empire Merchants to taste and educate the New York City ... read more>

Carl Nolet Jr. Hosts Ketel One ‘Taste Test’ With Atlantic Sales Team

Wednesday, April 22nd, 2015

On Friday March 20th Carl Nolet Jr. hosted a Ketel One “Taste Test” at Zuma with the Atlantic Wines & Spirits (a division of Empire Merchants) selling team, key bartenders, customers and Diageo. The success of the brand has traditionally been built on letting bartenders and consumers taste the product and eventually become personal ambassadors for the brand. The event was a ... read more>

Brown-Forman Rolls Out Newest Jack Daniel’s at Citifield

Wednesday, March 25th, 2015

The Brown-Forman team presented the new Jack Daniel’s Tennessee Fire to the Empire Merchants sales force at Citifield on February 26th. A firetruck greeted each guest upon arrival, and the Brooklyn Vipers Dixie Band played for the audience. Jennifer O’Connell; Michael Accorsi; Don Leone; Suzanne Orlando; Ashley Carespondi; Jenn Leslie; Danielle Goodson; Colin Campbell; Rhiannon McCollum; John Morrison; Suzanne McGonigle, all Brown-Forman ... read more>

Empire Hosts Roust USA Kickoff Party

Friday, February 20th, 2015

Broadway Merchants, the newest division of Empire Merchants, hosted a kick-off party for Roust USA as well as the launch of Americano Aperitivo from Gancia on January 23rd. Roust is the second supplier for Broadway Merchants, and introduces to them a portfolio that has five Russian vodkas, including Russian Standard, and two Polish vodkas. Richard ... read more>

Empire and Star Industries Launch New Broadway Merchants Division

Monday, January 19th, 2015

On January 9th, the new Broadway Merchants Division of Empire Merchants held their kickoff party with Star Industries at Russo’s on the Bay, where members of the Empire team were able to taste the Star portfolio. The event started with a video presentation that showed Star through the years, and guest speakers at the event included E. Lloyd Sobel, Martin Silver, Fedele ... read more>

Bulleit Ups Tailgaiting Game With ‘Woody’

Thursday, October 23rd, 2014

Atlantic Wines & Spirits and Bulleit Bourbon Showcase Bulleit Frontier Whiskey ‘Woody’ In September, Diageo and Atlantic Wines & Spirits, a division of Empire Merchants LLC, activated the Bulleit “Woody,” a custom promotional vehicle, with a variety of tastings and other events across Metro New York. The long weekend kicked off on Thursday with a ... read more>
 
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