Articles Related To Guinness

Diageo Hosts “Liquid Cellar Lounge” to Celebrate the Big Game

Monday, January 27th, 2014

In celebration of the Super Bowl, Diageo is hosting “The Diageo Liquid Cellar” – an event space in New York City’s Chelsea Arts District that will play host to some of the largest events during the week leading up to the big game. Diageo has paired Delta Air Lines and Sports Illustrated with some of ... read more>

Diageo Rings NYSE Closing Bell for St. Patrick’s Day and Ireland Day

Friday, April 19th, 2013

On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock ... read more>

Beer Outlook 2013

Tuesday, February 26th, 2013

Beer’s free fall is over. Last year’s retail sales—projected to hit $100 billion for the first time in U.S. history—reversed three straight years of volume declines,  according to data compiled by the Beer Institute. Driven by increasing sales of hundreds of craft and artisanal brews in all 50 states, 2012 volume rebounded from depressed levels, ... read more>

Who is The New Beer Consumer?

Tuesday, May 1st, 2012

The beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever. What the shelves don’t show is who’s drinking them. Stats are hard to come by, but the typical beer drinker seems to have become a moving target. “I think ... read more>

Bushmills and Guinness Fire Up St. Patrick’s Day in NYC

Friday, April 20th, 2012

Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed a Guinness/Bushmills Boomer and Carton Pub Crawl with WFAN in four NYC accounts. WFAN raffled three trips to Ireland sponsored by Guinness, ... read more>
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