Friday, April 19th, 2013
On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock ... read more>Tuesday, February 26th, 2013
Beer’s free fall is over. Last year’s retail sales—projected to hit $100 billion for the first time in U.S. history—reversed three straight years of volume declines, according to data compiled by the Beer Institute. Driven by increasing sales of hundreds of craft and artisanal brews in all 50 states, 2012 volume rebounded from depressed levels, ... read more>Tuesday, May 1st, 2012
The beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever. What the shelves don’t show is who’s drinking them. Stats are hard to come by, but the typical beer drinker seems to have become a moving target. “I think ... read more>Friday, April 20th, 2012
Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed a Guinness/Bushmills Boomer and Carton Pub Crawl with WFAN in four NYC accounts. WFAN raffled three trips to Ireland sponsored by Guinness, ... read more>