Articles Related To HEB Stores

How To Grab Attention: As the Market Grows and The Shopping Experience Evolves, So Do Wine and Spirits POS Materials

Monday, February 25th, 2013

Back in the day, we did cardboard, and that was great,” says Josh Hayes, senior brand manager of Pernod Ricard’s recently launched Malibu Red. The rum-tequila blend is designed to expand the Malibu brand name into the social nightlife scene. “Certainly we still do cardboard, but it has to come to life. If you’re not ... read more>

Tags: Bacardi Oakheart, bottle neckers, Bulldog Gin, Cave de Lugny Chardonnay, displays, HEB Stores, Jack Daniel's, Jagermeister, Lowery's Liquor & Wine Company, Malibu Red, Moonsoon Valley Wines, Pasternak Wine, Path Liquors, POS, shelf-talkers, Tito's Handmade Vodka, Valdo Prosecco, Whole Foods
Posted in Business and Strategy, National | 1 Comment »