Articles Related To Jagermeister

Brand Profile: Spicing Things Up With Jägermeister

Tuesday, October 1st, 2013

The brand introduces its first U.S. line extension this ... read more>

Jägermeister Takes to the Big Screen

Wednesday, July 24th, 2013

On June 20th, Jägermeister hosted a New York City special screening of Millennium’s Killing Season starring John Travolta and Robert DeNiro. The screening took place at the Sunshine Landmark Theatre and was followed by a star-studded after-party at The Jazz Room at the ... read more>

Jägermeister Goes Whole Hog with BBQ

Monday, June 24th, 2013

Jägermeister, the iconic shot brand, showed off its culinary chops with some help from celebrity chef and TV judge Chris Santos at his Beauty & Essex restaurant in Manhattan. Santos will also be leading the brand’s “Charred, Earn your Place at the Pit” BBQ Competition this summer—a search for the best grill recipes incorporating ... read more>

How To Grab Attention: As the Market Grows and The Shopping Experience Evolves, So Do Wine and Spirits POS Materials

Monday, February 25th, 2013

Back in the day, we did cardboard, and that was great,” says Josh Hayes, senior brand manager of Pernod Ricard’s recently launched Malibu Red. The rum-tequila blend is designed to expand the Malibu brand name into the social nightlife scene. “Certainly we still do cardboard, but it has to come to life. If you’re not ... read more>
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