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Green Shoots on the Emerald Isle

Monday, February 22nd, 2016

Irish whiskey is undergoing an unprecedented wave of new ... read more>

On Call: The Barrel Rolls On

Monday, February 22nd, 2016

At the Jameson-centric Barrelman Tavern in Chicago, Irish whiskey keeps getting ... read more>

The Single Pot Advantage

Thursday, January 21st, 2016

In Conversation with Jessamine McLellan, Single Pot Still Brand Ambassador for Pernod ... read more>

2015 Holiday Gift Guide

Thursday, October 22nd, 2015

Good things come in small packages. In the case of Value Added Packages (aka VAPs), good things come in small packages, big packages, colorful packages and see-thru ... read more>

Tales of the Cocktail 2015: Loco in Nola

Thursday, August 27th, 2015

Since 2002, Tales of the Cocktail has made New Orleans the epicenter of the mixology world for five days in ... read more>

Jameson: Beyond the Shot

Wednesday, February 18th, 2015

Before Manhattan’s Meatpacking District became the destination it is today—before the jam-packed Highline elevated park, the swank hotels, the high-end retail explosion, and the steady stream of supermodels—there was Brass ... read more>

Irish Spring: The Wind Continues to be at Irish Whiskey’s Back

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The Wind Continues to be at Irish Whiskey’s ... read more>

Building Brands One Drink At A Time

Sunday, September 28th, 2014

Pernod Ricard USA sees investment in U.S. and innovation as keys to ... read more>

Whiskey’s Brightest Spot

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The Irish surge is just ... read more>

Irish Comes of Age

Friday, January 24th, 2014

With distinctive brands and attractive line extensions, Pernod Ricard is revolutionizing the Irish whiskey category. It’s no secret that Irish whiskey is exploding. With revenues hitting $415 million in the U.S. last year, it’s grown 460% since 2002 according to DISCUS. However, Paul Di Vito, VP, Irish & North American Whiskey, Pernod Ricard USA, would ... read more>
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