Articles Related To Johnnie Walker

Scotch Whisky at a Crossroads

Thursday, September 22nd, 2016

From a distance, the tale of the Scotch whisky business has been much the same for some time: single malts keep climbing, up about 50 percent in the last five years, while blended volumes continue to sag, now accounting for only about 80 percent of the category here. But what’s beneath the macro data points? ... read more>

United Multicultural Division Selling Blitz

Wednesday, April 27th, 2016

On March 17th the United Multicultural Division and Diageo kicked off their quarterly selling blitz. Media plans for Buchanan’s, Johnnie Walker and Cîroc Apple were presented to the entire division, and 16 pairings were out in the field selling, sampling and educating retailers on these brands.                    ... read more>

Johnnie Walker Trunk Show Comes to NYC

Monday, March 21st, 2016

On February 24th, Atlantic Wines & Spirits and Diageo conducted a consumer tasting event at Heights Chateau in Brooklyn featuring the Johnnie Walker Trunk Show with Senior Master of Whiskey Spike McClure. Guests were able to learn about all Johnnie Walker marques and enjoy a food and Johnnie Walker pairing. ... read more>

Johnnie Walker Hosts Tasting Experience in Westchester

Tuesday, July 21st, 2015

On June 1st, Johnnie Walker with Atlantic Wines & Spirits and Diageo hosted a golf outing and tasting experience at Westchester Country Club. Some of Metro New York’s top Johnnie Walker customers joined for a day of golf followed by a full portfolio educational tasting that was presented by Master of Whiskey Spike McClure. Despite ... read more>

Speakeasy: The Passed Baton

Tuesday, May 26th, 2015

In March, Rocky Wirtz handed the reigns of his family’s $2 billion Chicago-based beverage alcohol distribution company, Wirtz Beverage Group, to his 38-year-old son, ... read more>

Scotch Stock Watch

Tuesday, September 23rd, 2014

Welcome to the new world of Scotch whisky, where single malts continue to surge, prices keep rising and marketing departments tinker with whiskies to which consumers and retailers have grown accustomed in order to reap fresh ... read more>

Johnnie Walker Scotch is a Hit in Islip Restaurant

Tuesday, August 26th, 2014

Customers at Tellers: An American Chophouse in Islip, NY were treated to a Scotch tasting and whisky education from Diageo Whisky Ambassador Gina ... read more>

Spike Goes on Whisky Spree

Friday, June 27th, 2014

Spike McClure, Diageo and AWS Master of Whiskey, recently made a training swing through the area, visiting over 15 accounts in metro NY on behalf of Johnnie Walker and Diageo’s Classic ... read more>

Atlantic Wine & Spirits Holds Holiday Kickoff Meeting

Tuesday, October 29th, 2013

On September 27th, Atlantic W&S, a division of Empire Merchants, held a fall kickoff meeting at their offices on fall and holiday offerings from several Diageo brands including Tanqueray, Cîroc, Johnnie Walker and ... read more>

Atlantic Wine & Spirits Heads to House of Walker For Johnnie Walker Training

Friday, October 25th, 2013

Recently Atlantic Wine & Spirits’ selling divisions came to the House of Walker for training with Diageo and Johnnie Walker brand teams. Each AWS division had separate training with Johnnie Walker Master of Whisky Stephen Wilson who tasted, taught and answered all questions for each small ... read more>
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