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With distinctive brands and attractive line extensions, Pernod Ricard is revolutionizing the Irish whiskey category. It’s no secret that Irish whiskey is exploding. With revenues hitting $415 million in the U.S. last year, it’s grown 460% since 2002 according to DISCUS. However, Paul Di Vito, VP, Irish & North American Whiskey, Pernod Ricard USA, would ... read more>

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Small but potent, the Irish Whiskey category is proving to be popular by ... read more>
 
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