Articles Related To Rum

Rum Gets Respect

Sunday, June 1st, 2014

By small steps and giant leaps, rum enters the realm of premium ... read more>

Profile: Screech Rum Comes South

Tuesday, May 27th, 2014

Fresh from competition wins, a makeover and new flavors, Newfoundland's Screech Rum is expanding in the ... read more>

The Spice is Right

Thursday, May 30th, 2013

New brands, different proofs, added flavors — spiced rum stretches its ... read more>

Raising the Barrio

Wednesday, May 29th, 2013

Wine, beer and spirits marketers embrace a brave new multi-culti ... read more>

The Fervor for Flavor

Wednesday, April 24th, 2013

The rainbow of flavored spirits continues to expand—on shelves and at ... read more>

Brand Profile: The Captain Has a Dark Side

Monday, April 2nd, 2012

 Black Spiced Rum from Captain Morgan Targets Whisky Drinkers. Think Captain Morgan, amplified. That is what consumers can expect from Captain Morgan Black Spiced Rum, hitting shelves in late April. With more flavor, a richer body, a higher-alcohol content and greater complexity, Black Spiced is designed to appeal to whisky drinkers—those who prefer their brown ... read more>

Beyond The Box: New Packaging Innovations Stand Out on Shelves & Backbars

Monday, October 10th, 2011

Wine packaging has come a long way since novelist Ernest Hemingway first called attention to leather wine pouches in The Sun Also Rises—when character Robert Cohn takes a swig from a Basque wine pouch. While this traditional container is still popular today among the Basques—an ancient people inhabiting the rugged terrain between northwest Spain and ... read more>
 
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