Articles Related To Skinnygirl

Ready For Action

Monday, June 23rd, 2014

Cocktails have historically been about craft, creativity and cool. They have never been easy or inexpensive. Or very portable. But playing off America’s timeless love affair with the six-pack—not to mention a cultural embrace of convenience—pre-mixed, ready-to-drink (RTD) cocktails are vying for trade and public attention. According to DISCUS, sales of RTD cocktails in the ... read more>

Speakeasy: Bill Newlands

Wednesday, August 21st, 2013

  The Beverage Network sits down with Beam Inc. President Bill Newlands to talk about the future of flavor, the popularity of bubbles and how to make the most of consumer trust. ______________________________________________________________________________________________ On Skinnygirl ______________________________________________________________________________________________ THE BEVERAGE NETWORK: How do you explain Skinnygirl’s runaway success, while so many other products marketed toward women have ... read more>

Vodka—Seeking Clarity

Tuesday, July 2nd, 2013

Flashy flavors aside, the original neutral spirit remains strong, with distinct appeals for different ... read more>

What Women Want: Whiskey

Monday, April 1st, 2013

Why the smart, savvy female consumer is spending on brown ... read more>

Cocktails in a Bottle: Premium, Premixed Cocktails Drive Innovation in the Ready-to-Serve Category

Wednesday, November 28th, 2012

Ready-to-serve (RTS) cocktails are consumers’ dirty little secret—simple for entertaining and the fraction of the price of a fancy drink. New brands and exciting flavors are proving to be easy to swallow—to the tune of 6.8 million 9L cases alone last year, a 6% increase over 2010 according to Impact ... read more>

Brand Profile: Skinnygirl Has More Fun

Monday, September 10th, 2012

The Successful Line Continues to Expand, Broadening a Loyal Fan Base Skinnygirl Cocktails, created by entrepreneur and bestselling author Bethenny Frankel, exploded onto the spirits scene in 2009. Skinnygirl Margarita is the flagship product, a ready-to-serve revolution in a bottle. Beam Inc. acquired the brand in 2011, and set about expanding not only the geographic ... read more>
 
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