Articles Related To Social Media

Social Media for a Social Business

Wednesday, April 24th, 2013

Some industries are social media. Wine tops the ... read more>

Wine Trends: By The Numbers 2012

Thursday, January 3rd, 2013

1. Red Blends RollApothic, Ménage à Trois, Red Velvet, RedVolution and the like aren’t making many of the critics’ 2012 “best of” lists, but who cares? Certainly not the legions of people lapping them up, nor the merchants selling them. Smooth, juicy reds—some actually sweet—have been red hot all year. 2. MoscatoEvery generation has its ... read more>

Talkin Tech: Getting Realistic About Social Media

Thursday, June 28th, 2012

I was recently asked what advice I would give an audience of wine store owners who want to use social media to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little, as I’ve ... read more>

Talkin Tech: Supporting the Mobile Co-Pilot

Friday, March 2nd, 2012

In the build-up to the holiday season last year there was a lot of excitement about social commerce and how Facebook’s enormous user base was going to become a new force in the season’s retail business. Once the dust settled however, it turned out that social media didn’t have quite the direct impact some had ... read more>

Talkin Tech: Catching the Buzz: Mining Digital Word of Mouth

Sunday, January 1st, 2012

A recent column explored the potential impact of social media on retail by describing campaigns designed to take advantage of customers’ activity on Facebook. The goal was to leverage social interactions to amplify a positive shopping experience across their network. With social commerce, most retailers see their goal as building engagement and providing customer service ... read more>

Talkin Tech: Social Commerce Starts to Get Interesting

Saturday, October 1st, 2011

It has been 18 months since Facebook first allowed us to “Like” websites or products on other sites and broadcast that vote to our friends on our news feed. In that short period of time Facebook has built a series of features to support retailers who aim to leverage the power of that social network. ... read more>
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