Friday, April 19th, 2013
Jameson hosted an event to celebrate St. Patrick’s Day a little early with Pernod Ricard USA team members. The event was held at New York’s Brass Monkey ... read more>Friday, April 19th, 2013
On March 15th, members of Diageo NA helped celebrate St. Patrick’s Day with brands Guinness, Baileys and Bushmills by ringing the closing bell at the New York Stock ... read more>Thursday, February 28th, 2013
Small but potent, the Irish Whiskey category is proving to be popular by ... read more>Friday, April 20th, 2012
Diageo worked with Empire Merchants to jointly promote Guinness and Bushmills in the week leading up to and on St. Patrick’s Day. In addition to programs in 11 targeted local accounts, Diageo executed a Guinness/Bushmills Boomer and Carton Pub Crawl with WFAN in four NYC accounts. WFAN raffled three trips to Ireland sponsored by Guinness, ... read more>