Articles Related To Strategy

Talkin Tech: Like Starting Over – Rebuilding Traffic after the Demise of Amazon Product Ads

Tuesday, June 25th, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine online for retail stores. Recent changes in the available ... read more>

Talkin Tech: Sell, Retain, Repeat…

Thursday, May 30th, 2013

Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers’ websites have served consumers for over a decade and a half. A quick scan at Wine-Searcher.com also reveals there are now over 12,000 outlets in the United States showcasing their products online. The increasing ... read more>

Talkin Tech: The Giants of Comparison Wine Shopping: Amazon and Google Shopping

Monday, March 25th, 2013

It wasn’t so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn’t too bad and Google Product listings were free. It was tempting for retailers to treat online orders as less ... read more>

Talkin Tech: Online Crossroads: Marketing Agents Seeking to Sell Wine Online get a Hearing at the SLA

Thursday, February 28th, 2013

The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed wholesalers, retailers and restaurants, the issue at hand is how unlicensed marketing agents can promote wine. As a price-posting state NY ... read more>

Talkin Tech: Retailers Respond to a Changed Landscape

Tuesday, January 22nd, 2013

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew significantly or sustained sizeable sales with their online business. Previous articles have described ... read more>

Talkin Tech: Why Distributors All Win by Competing on the Same Platform

Saturday, December 29th, 2012

As Beverage Media’s online view of the New York drinks market grows more complete it has attracted the attention of trade members in other parts of the country. The initial reaction is very positive with excitement about the product browsing and eCommerce. However as the discussion shifts to the prospect of something similar happening in ... read more>

Talkin Tech: A Coming of Age for Online Wine Sales

Monday, October 1st, 2012

The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant part of consumer activity in the US. The first is that Amazon has agreed to collect sales tax for a number ... read more>

Talkin Tech: Getting Realistic About Social Media

Thursday, June 28th, 2012

I was recently asked what advice I would give an audience of wine store owners who want to use social media to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little, as I’ve ... read more>

Talkin’ Tech: Articulating Value in a Competitive Marketplace

Wednesday, May 9th, 2012

There was a time when moving online for a wine store would lead to a lift in business based solely on the strength of the store’s inventory and pricing. However, the online wine marketplace has been an increasingly competitive space for several years now. These days, few stores are satisfied with the incremental sales that ... read more>

Talkin Tech: Supporting the Mobile Co-Pilot

Friday, March 2nd, 2012

In the build-up to the holiday season last year there was a lot of excitement about social commerce and how Facebook’s enormous user base was going to become a new force in the season’s retail business. Once the dust settled however, it turned out that social media didn’t have quite the direct impact some had ... read more>
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