Articles Related To Tequila

Patrón Bar Crawl seeks ‘Margarita of the Year’

Tuesday, April 19th, 2016

Patrón Tequila held a bar crawl in lower Manhattan for media and influencers to celebrate their ongoing “Margarita of the Year” competition. Patrón enlisted seven top bartenders from across the U.S. and Mexico to create recipes for the #PerfectMargarita, and attendees had the chance to vote on their favorite style. The winner will be announced ... read more>

Back to Basics: Tequila 101

Tuesday, March 22nd, 2016

Welcome to our newest series, Back to Basics! Every month we’ll provide you with a 101-style feature about a different spirit that not only goes in-depth, but can be printed out and given to your staff. Let the educating begin with…Tequila! Click on the PDF link below to download the first Back to Basics guide. ... read more>

High Spirits

Monday, March 21st, 2016

Paced by whiskey and premiumization, Spirits continue to gain market ... read more>

Cuervo Galeria De La Familia Pops Up

Wednesday, May 27th, 2015

A downtown pop-up celebrated Jose Cuervo’s high-end Reserva de la Familia on April 20th at The Supermarket. Batches of roughly 17,000 bottles of this special extra añejo tequila have been released every year since the launch in 1995 commemorating the 200th anniversary of the Cuervo legacy. Each year, the Reserva de la Familia wooden box features the work of a different Mexican ... read more>

Brand Profile: Sauza Refreshes

Wednesday, May 20th, 2015

New look & expression sure to shake up premium tequila ... read more>

Speakeasy: Fresh Focus

Wednesday, April 22nd, 2015

Not quite one year on the job, Beam Suntory North America President, Tim Hassett has hit the ground running. We sat down with him recently to hear his thoughts on the ultra-competitive nature of the spirits industry, how to leverage the Japanese whisky growth engine, and the smarter way to ... read more>

Publisher’s Page April 2015 News & Views

Wednesday, March 25th, 2015

Competitive pressure, changing customer habits and damaging legislation are the kind of challenges that we periodically have to face. But one challenge that demands constant attention: the responsible retailing of our products both on- and ... read more>

Tequila Double-Shot

Wednesday, March 25th, 2015

Pernod Ricard Brands Avión & Altos Make A Powerful ... read more>

Tequila on Fire

Monday, March 23rd, 2015

There’s no arguing with the numbers: high-end and super-premium tequilas have never before been as popular and successful in the ... read more>

Speakeasy: Beaming With Pride

Tuesday, July 22nd, 2014

Kevin George, Chief Marketing Officer for the newly combined Beam Suntory, discusses the company's big plans in the U.S. ... read more>
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