Articles Related To Twitter

Talkin Tech: Getting Realistic About Social Media

Thursday, June 28th, 2012

I was recently asked what advice I would give an audience of wine store owners who want to use social media to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little, as I’ve ... read more>

Tags: ecommerce, facebook, social media, strategy, twitter
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Talkin Tech: Catching the Buzz: Mining Digital Word of Mouth

Sunday, January 1st, 2012

A recent column explored the potential impact of social media on retail by describing campaigns designed to take advantage of customers’ activity on Facebook. The goal was to leverage social interactions to amplify a positive shopping experience across their network. With social commerce, most retailers see their goal as building engagement and providing customer service ... read more>

Tags: ecommerce, facebook, social media, strategy, twitter
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