Articles Related To Veev

Cocktails in a Bottle: Premium, Premixed Cocktails Drive Innovation in the Ready-to-Serve Category

Wednesday, November 28th, 2012

Ready-to-serve (RTS) cocktails are consumers’ dirty little secret—simple for entertaining and the fraction of the price of a fancy drink. New brands and exciting flavors are proving to be easy to swallow—to the tune of 6.8 million 9L cases alone last year, a 6% increase over 2010 according to Impact ... read more>

Tags: light cocktails, Ready-to-Serve, RTS, Skinnygirl, Veev, VnC
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