52
Beverage Media
January 2013
CROWN ROYAL HOSTS
MAPLE FINISHED TASTING EVENT
On November 28
th
, Crown Royal unveiled the lat-
est portfolio addition, Maple Finished, to media at
The Ainsworth Park. Attendees were encouraged
to “Give Maple a Shot” with the option to partici-
pate in a shot-making contest, judged by master
mixologist Toby Maloney.
1.
Gerry Graham, Master of Whisky; NYC Crown Maple
shot-making champ Lauren Riggins; and
Toby Maloney, Alchemy mixologist and owner
of The Violet Hour in Chicago
2.
Gerry Graham chats about the latest from
Crown Royal
3.
Attendee mixing a drink
ATLANTIC WINE & SPIRITS
HOSTS BUSHMILLS GOLF OUTING
On October 15
th
, Atlantic Wine & Spirits On-Prem-
ise General Market Division hosted a Bushmills
Golf Outing in memory of Louis Posmantur. Bush-
mills customers were invited to Brookville Country
Club for an afternoon of golf, followed by dinner
and a Bushmills seminar. Proceeds went to Louis
Posmantur’s daughter’s college fund.
1.
Mr. Reinhart, Jeff Reinhart, both of Fraunces Tavern;
Shi Lee and Demetris of Shi Restaurant
2.
Take Naito, Diageo; Dan Schafer, AWS; Peter Menan,
Diageo; Dave Schrader, AWS
3.
Joe Ryan, Brian Flanagan, Ed Murray and
Chris Murray from Press Box
4.
Isaac Marten, AWS On-Premise Director
5.
John Devin, AWS GM
BOOMER & CARTON VISIT
BOTTLE BARGAINS WITH BUSHMILLS
In early December, radio personalities Boomer
Esiason and Craig Carton visited Bottle Bargains
in Northport, NY. The store had multiple Bushmills
displays and an enthusiastic, well-trained staff, and
the fun event included Carton doing impressions
over the store’s PA system to entertain the crowd.
Craig Carton and Boomer Esiason
2
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