perts, but also in-depth background at
the PRUSA Wine & Spirits Academy
and even a direct link to TIPS, a skills-
based training program designed to pre-
vent intoxication, underage drinking
and drunk driving.
The cocktail database has 1,000+
recipes searchable by brand, holiday, oc-
casion, even channel (e.g, sports bar vs.
nightclub vs. fine dining). With every
recipe also tagged by difficulty and pic-
tured to show proper glass and garnish, it
may well be the most bartender-friendly
drink resource on the Web. On- and
off-premise managers alike can appre-
ciate the library of image assets, featur-
ing bottle images, logos, reviews and
awards—plus scannable UPCs and bar
codes as well as POS materials like shelf
talkers. Another section, Business Tools
& Solutions, includes a drink profit cal-
culator, margin calculator and dozens of
links to other sites, for operator/server/
merchant education.
On top of the plethora of industry-
specific tools, probevsource provides
a wealth of content, most notably an
original “Cocktail Culture” blog and
extensive links to articles on
category-specific and over-
all trends, as well as data-
rich studies and manage-
ment guides.
Sharing & Evolving
Not to be forgotten in the sheer scope
of probevsource is the fact that the
site never strays from its original pur-
pose as a powerful trade resource. His-
torically, the wine and spirits trade has
always enjoyed a tradition of suppli-
ers supporting distributors supporting
re-sellers; probevsource has made this
chain that much more efficient.
As Richardson points out,
“Our distributor partners are
very active in creating sales
tools as well as developing
the knowledge base of their
employees and accounts.
The probevsource site will
offer them a gateway to brand
assets and category information
which can be accessed not only
from their laptops but on the
run via mobile devices.”
As is the case with all vi-
brant websites, probevsource
is organized to be quickly navi-
gated, and designed to be easily
shared. But it’s also structured to evolve
over time. “One of the great things
about this tool is our ability to change
it quickly based on user feedback,” says
Richardson notes that plans are
already in place to make the site more
social-media-friendly: “We have a des-
ignated area of probevsource specifically
designed to make that easier.”
The ultimate irony of probevsource
may rest in its sheer user-friendliness.
Deceptively simple at first glance, the
site harbors a prodigious wealth of easily
accessed information. And it may well
get even simpler—future plans include
giving users the option to customize the
site, creating a home page tailored to
their category preferences.
Even when that happens, though,
one thing will remain just as it’s always
been: the wine and spirits business is
about relationships. Probevsource is
essentially a 21
century expression of
that truth, and Pernod Ricard is de-
servedly proud to be reinventing the
way the wine and spirits trade works
together. “We continually strive to set
the standard for trade education, and
to collaborate with our customers to
develop mutually beneficial business
solutions,” said Jack Shea, Vice Presi-
dent, Corporate Communications, Per-
nod Ricard USA.
Pernod Ricard USA has created
a one-stop site that organizes wine
and spirits information and business
tools with laserlike efficiency.
addition to
PRUSA BarSmarts
and Wine & Spirits
Academy, Probevsource’s
training section helps
servers prevent intoxica-
tion and underage
able image assets
go way beyond bottle
shots to include logos,
labels, drink photos,
scannable UPC
codes and more.
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