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Beverage Media
February 2013
NEW
PRODUCTS
&
PROMOS
avernausa.com
SRP: $19.99
855-874-2394
SRP: $12.99
broncowine.com
thewinebar.com
anchordistilling.com
SRP 750ml: $29.95
ANCHOR DISTILLING
BREAKS NEW GROUND WITH
HOPHEAD VODKA
Anchor Distilling Company continues
its longstanding tradition of artisanal
craftsmanship with the launch of Hophead
Vodka. This new vodka is distilled entirely
from two types of dried hops from
Washington State’s Yakima Valley used at
Anchor Brewing Co. This premium craft
vodka offers the fresh and aromatic character
of hops, without bitterness. 90 proof.
COTTONWOOD CREEK
AWARD-WINNING & ORGANIC
Everyday is Earth Day at Cottonwood
Creek Cellars, producers of award-winning
super-value wines made from Certified
Organic Grapes. According to winemaker
John Allbaugh, the White Table Wine and
Red Table Wine are classic California wines
that pair well with food. The wines are
also environmentally friendly, packaged in
ultra-lightweight bottles with labels made
from recycled paper and using natural cork
closures. From Panther Rock Wine Company.
AVERNA
BRINGS FIRST-EVER
AMARO CREAM TO U.S.
Domaine Select Wine Estates (DSWE),
importer of Averna, has recently released
Averna Cream. This is the first launch for the
144-year-old company since 2008’s Averna
Sambuca. Averna Cream debuted in Italy last
fall, aimed at pleasing a younger audience,
and is a blend of sweet cream with the taste
of traditional Averna Amaro—creating a new
subcategory called Cremamaro. 17% ABV.
SRP pouches: $19.99;
4-pk: $9.99; single can: $2.50
malibu-rum.com
SRP 750ml: $17.99
threeolives.com
PROXIMO
SHAKES THINGS UP
WITH NEW BOTTLE DESIGN
Three Olives Vodka, known for its innovative
flavor offerings and great-tasting vodka, is
introducing new package. Three Olives
Classic, the flagship SKU, now comes in a
crystal clear glass bottle with premium fluting.
The bright blue neck and body labels present
a polished look designed to jump off shelves
in on- and off-premise outlets.
MALIBU
EXPANDS SINGLE-SERVE
COCKTAILS WITH CANS AND
NEW FLAVORS
Malibu has introduced single-serve Malibu
cocktails—in cans in Cola, Cranberry and
Pineapple flavors—to its pre-mixed cocktail
lineup, along with Malibu Cocktail 1.75L
pouch flavors Blue Hawaiian and Light Piña
Colada. The single-serve cocktails are avail-
able in individual cans and 4-packs, perfect
for impromptu spring and summer outings.
GIRL GO LIGHTLY WINES
ARE
UNOAKED, LOW-CAL
Girl Go Lightly wines are refreshing in style
with a lower alcohol content of 11% per
varietal. The wines are aged in stainless steel
and unoaked, which allows the natural fruit
flavors to shine through. Three hot varietals
are available nationally: Moscato, Unoaked
Chardonnay and Rosé.
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