68
Beverage Media
February 2013
industry
Sandy Relief Update
For many along the East Coast, Su-
perstorm Sandy is gone but not over.
Deutsch Family Wine & Spirits
, in
collaboration with
Yellow Tail
and
Joseph Carr
, donated $60,000 to the
American Red Cross
to help residents im-
pacted by Hurricane
Sandy. “We are mak-
ing this donation to
help those whose
lives have been dis-
rupted by this devastating event and
many of our employees will be joining
us in a volunteer effort as well,” said Bill
Deutsch, Chairman of Deutsch Family
Wine & Spirits.
The New York metro-
politan area alsowitnessed
dozens of restaurant- and
bar-based events and
promotions to raise relief
funds. Support extended
beyond New York as well.
Tito’s Handmade Vodka
announced their “Restore
the Shore” program with the Ameri-
can Red Cross within the areas hit by
Hurricane Sandy: Connecticut, Mas-
sachusetts, New Jersey and New York.
From December 1
st
, 2012, to January
31
st
, 2013, Tito’s will donate $1 per
bottle sold (750ml or larger) with
proof of purchase to the Red Cross, up
to a total of $25,000.
Sky Ranch Foundation
, a charita-
ble organization with extensive industry
ties, made a $10,000 donation to the
Red Hook Initiative
in
Brooklyn. Since 1961,
Sky Ranch Foundation
has supported organi-
zations that, like the
Red Hook Initiative,
provide effective programs fo-
cused on helping at-risk youth.
“After learning about the Red
Hook Initiative’s emergency
transition from a youth support
organization in a low-income
area with high unemployment
to a relief organization for those
in the community affected by
Hurricane Sandy’s devastation,
the Sky Ranch Foundation
board of directors didn’t hesi-
tate to support RHI’s work,” said Ralph
Aguera, president of the foundation.
spirits
Hangar 1 Vodka
Unveils New Look
Hangar 1 Vodka, distilled in a
WWII aircraft hangar in Alameda,
CA, has a fresh new package,
debuting this month. Hangar 1 is
made using artisanal methods including
fresh fruit infusions and distillation
in Holstein Stills. It is this meticulous
process that inspired the redesign,
featuring an apothecary-style bottle
with embossed measurements along the
side and a black stopper cap, reminiscent
of a measuring beaker. Both the bottle
and label were designed by Stranger &
Stranger, a leading packaging design
firm based inNew York and London. The
labels also feature hand-drawn visuals
and a small story for each offering. The
range consists of “Straight,” Mandarin
Blossom, Buddha’s Hand Citron, Kaffir
Lime and Maine Wild Blueberry. Each
is 80 proof, with SRP of $29.99 and
available nationally.
tales of the cocktail Cognac
Cocktail Winner Tapped
Franky Marshall, bartender at The Tip-
pler and The Monkey Bar in New York
City, was selected as the winner of the
Cognac Cocktail Competition for Tales
of the Cocktail Cocktail Apprentices.
The Bureau National Interprofessionnel
du Cognac challenged the TOC mix-
ologists to create
a cocktail that ap-
pealed to a female
audience. Marshall
won the competi-
tion with “She’s
Gotta Have It,”
which combines
Cognac with rosé wine syrup, Crème de
Pêche Liqueur, lemon juice and spar-
kling rosé wine.
The competition was judged by
international spirits experts Dave
Broom and Tristan Stephenson, along
with Bridget Albert, Southern Wine &
Spirits, IL Director of Mixology; and
Patricia Richards, Head Mixologist
for Wynn & Encore Resorts.
The
full recipe is available online at
BevNetwork.com.
Martin Scott Wines Contribute
$10,000 to Relief Efforts
Martin Scott Wines set about rais-
ing relief money by setting aside
proceeds from the sale of two
New York wines, Pellegrini Vine-
yards Cabernet Franc 2007
and Red Tail Ridge Winery
Semi-Dry Riesling 2010. Based
on orders for those wines between
November 12
th
and Christmas, as well
as on contributions from the two winer-
ies, Hanover Warehouse, Fleetwood
Forwarding and their own sales force,
Martin Scott was able to raise more
than $10,000 for the American Red
Cross Disaster Relief Fund.
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