FEATURES
16
IRISH WHISKEY IS
A POT OF GOLD
Small yet potent, the Irish whiskey
category is steadily growing.
22
HOW TO GRAB ATTENTION
As the market grows and the shopping
experience evolves, so do wine and
spirits POS materials.
28
RISE OF RIESLING
The noble grape has carved out a
solid niche over the past decade,
but still has room to grow.
32
HOW TO TRAIN A 21
ST
CENTURY BARTENDER
Pure knowledge matters, but pro
trainers emphasize techniques,
service and efficiency as well.
40
BAR TALK:
AT YOUR SERVICE
Bryan Dayton, OAK at
Fourteenth in Boulder, CO.
44
BEER OUTLOOK: 2013
Mainstream brews rebound and
innovate as craft labels energize
the market.
profile
46
THREE OLIVES
SPENDS BIG
The country’s fastest growing
vodka brand unveils a
$20 million ad campaign.
departments
8
by the numbers
10
the find
12
wine buzz
14
wine watch
60
New Products
& Promotions
86
last call
mar
13
March 2013
Beverage Media
3
28
32
16
22
40
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