5
WEEKS
ARE DELIVERED ONLINE TO DRIVE TRAFFIC TO RETAIL
OF CELEBRATION TIPS
Dos Equis provides 5 weeks of inspiration — rituals,
feasts, and unique adventures — to help people
create more interesting Cinco parties.
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The Most Interesting Man’s past celebrations
r 1BSUOFS PGGFST PO TBMTB DIJQT BOE UFRVJMB HJWF
shoppers what they’re looking for this season
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online throughout
the 5 weeks
LIFT IN CASES DURING CINCO SEASON
2
1. Nielsen TTL FCD, 6 weeks ending 5/6/12.
2. HUSA Cognos Report for June 2012.
+
24.8
%
LAGER
Dos Equis saw
DOUBLE-DIGITVOLUME GROWTH
during Cinco season 2012
1
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DosEquis
twitter.com
/DosEquis
Contact your HEINEKEN USA representative for more information!
©2013 Cervezas Mexicanas, New York, NY ©2013 CSC Brands LP ©2013 1800
®
Tequila and Flavored Tequila 30-40% ABV. Imported by Proximo Spirits Inc., Manhasset, NY. Drink Responsibly ©2013 Pepperidge Farm
®
, Incorporated
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