60
BEVERAGE mEDIA
March 2013
>>
See
for the most up-to-date listings of new products
NEW
PRODUCTS
&
PROMOS
tequilaavion.com
SRP: $24.99
855-874-2394
broncowine.com
theskinnyvine.com
SRP: $11
TEQUILA AVIÓN
INTRODUCES
ESPRESSO LIQUEUR
Some 30 million Americans have an
espresso-based drink each day, and
Avión Tequila has tapped into the growing
segment with the introduction of Avión
Espresso Liqueur. Avión Espresso Liqueur
is a blend of dark roasted Italian espresso
and Avión Silver Tequila (awarded double
gold at the 2012 San Francisco World Spirits
Competition). 70 proof.
Prices vary
heinekenusa.com
Prices vary
smarterita.com
214-476-6631
bluemoonbrewingcompany.com
SMARTERITA
HAS BROAD
APPEAL IN RTD CATEGORY
Margarita, the leading flavor in the ready-
to-drink (RTD) category, has a new brand:
SmarteRita. The low-calorie pre-mixed mar-
garita has broad appeal for both male and
female RTD fans. Made with silver tequila,
agave, triple sec, and all-natural flavors; 25
proof. Currently available in TX, IL and MN
with additional rollouts slated.
PARTY TIME:
HEINEKEN
BRINGS
BACK ‘BEERS OF MEXICO’ PACK
Heineken USA plans to own summer “fiesta”
occasions with the return of its popular
“Beers of Mexico” pack. The 12-pack in-
cludes four each of Dos Equis Lager, Tecate
and Sol—offered in both cans and bottles,
making for easy summer parties, barbecues
and days at the beach.
BLUE MOON
HAS NEW VINTAGE
ALE COLLECTION OFFERINGS
Blue Moon Brewing Co. has added two
limited edition brews to its Vintage Ale
Collection. Proximity is a wheat ale blended
with Sauvignon Blanc grape juice for a brew
that has citrus notes and a light floral finish.
Impulse is crafted with white wheat and juice
from Cabernet Sauvignon grapes, resulting
in dark berry notes and a smooth finish.
8.5% ABV for both. 750ml bottles, limited
edition releases.
ROCK HOLLOW
WINES
ARE CENTRAL COAST PLEASERS
Rock Hollow wines are made by Curtis
Winery in the heart of the Santa Ynez
Valley. A rare synergy of inland sunshine
and coastal breezes in the Central Coast
helps grapes ripen perfectly. The winery
specializes in three varietals that excel
in select Central Coast appellations:
Sauvignon Blanc and Chardonnay, both
from Santa Barbara County vineyards; and
Cabernet Sauvignon from Paso Robles.
THE
SKINNY VINE
OFFERS LOW
CALORIE WINE INDULGENCE
For those still sticking to resolutions or
prepping for bathing suit season, The Skinny
Vine from Treasury Wine Estates offers
indulgence within a low-cal lifestyle. The
wines are sourced from high quality Cali-
fornia grapes and currently come in three
versions—Mini Moscato, Slim Chardonnay
and Thin Zin. Skinny Vine wines are each
less than 95 calories per 5 oz. serving.
1...,50,51,52,53,54,55,56,57,58,59 61,62,63,64,65,66,67,68,69,70,...92