102
BEVERAGE MEDIA
April 2013
NEWS
FRONT
Robert M. Miles, senior vice president
of sales for Ball’s metal beverage packaging
division, added, “Distinctive can size and
graphicsaretwogreatwaysthatbrewerscan
elevate their brands in the marketplace.
And because cans are impenetrable to
oxygen and light, the result is better
tasting beer, which is crucial to every
successful brewer.”
Lower De Boom will be available in
stores and on draft in bars by April in 17
states that are part of 21
st
Amendment’s
distribution territories.
The 21
st
Amend-
ment Brewery, which
opened in San Fran-
cisco in 2000, brews
a variety of craft beers
that are sold on draft
and in stores, includ-
ing at their brew-
pub, located just two
blocks from the San
Francisco Giants ballpark. Ball Corpora-
tion is a supplier of high-quality packag-
ing for beverage, food and household
products customers, and of aerospace and
other technologies and services.
INNIS & GUNN ‘IRISH WHISKEY
CASK’ BACK BY POPULAR DEMAND
Following a sell-out debut and Gold med-
al at the International Beer Challenge
in 2012, Innis & Gunn’s “Irish Whiskey
Cask” is back by popular demand.
The barrel-aged stout became hot
property when it was originally released
in bottles in February 2012. The world’s
first beer to be aged in former Irish whis-
key barrels, it sold out in record time–
40,000 bottles dispatched to Sweden
vanished in just 10 days, and it was a
similar story in the U.S.
Dougal Sharp, Innis & Gunn CEO,
commented: “It disappeared almost over-
night, leaving trade customers and con-
sumers asking us for more of it. To avoid
disappointing drinkers this year we’ve
made twice the amount, which will be
shared among all our markets. We have
also kegged Irish Whiskey Cask as a spe-
cial treat for our North American fans.”
Irish Whiskey Cask (SRP $9.99/four-
pack) is the first release in Innis & Gunn’s
inaugural seasonal program. A deep,
complex and smooth Scottish stout, Irish
Whiskey Cask features aromas of intense
dark chocolate and treacle, alongside sig-
nature vanilla oak notes. This year marks
the brewer’s tenth anniversary.
FLYING FISH BREWING CO. RAISES
$45,000 IN SANDY RELIEF EFFORT
Flying Fish, New Jersey’s largest craft
brewery, has announced the beneficiaries
of the $45,000 proceeds from its Forever
Unloved (F. U.) Sandy hybrid wheat-
pale ale: Habitat for Humanity and three
shore-area chapters (Southern Ocean
County, Northeast Monmouth County
and Coastal); Hurricane Sandy New Jer-
sey Relief Fund, the largest statewide re-
lief organization relief organization; and
Conserve Wildlife Foundation of New
Jersey, to rebuild shore-area habitat de-
stroyed by the storm.
When they debuted F.U. Sandy in
February, the Flying Fish team promised
that 100% of proceeds would be donated
to New Jersey victims of 2012’s Super-
storm Sandy, and they’re proud to have
settled on these worthy groups, nomi-
nated via social media by Flying Fish fans,
to receive $15,000 each as a result of the
beer’s sell-out popularity.
The F.U. Sandy brew produced
86 kegs of beer, brewed with a 50/50
blend of Two Row Pale Malt and
American White Wheat. It was hopped
with experimental hop ADHA 483,
donated by the American Dwarf Hop
Association, which had never been used
in a beer before this one.
Flying Fish was the world’s first “virtu-
al” microbrewery, establishing an internet
presence as early as 1995. That presence
helped to generate press interest and woo
investors to the fledgling brewery, which
would not open for business until late
1996. In 2012, Flying Fish moved into a
new facility in Somerdale, making it the
largest brewery built in the state since
prohibition. The move will ultimately al-
low Flying Fish to quadruple production.
TY KU Premium Saké & Spirits has
announced its new marketing and
advertising campaign “Share On,”
developed with brand co-owner and
Grammy Award-winning artist CeeLo
Green. The TY KU campaign is an-
chored by a nationally televised ad—
the first ever for any saké brand in the
U.S. The commercial spot showcases
CeeLo and friends sharing the TY KU
experience in various social settings,
from a pool party to a night out.
The Share On campaign is
inspired by the Japanese tradition of
always pouring saké for friends and
loved ones as a sign of respect; and in
turn, they do the same for you. CeeLo
explained that the campaign encour-
ages renewed social awareness: “With
the inevitable increase in our reli-
ance and obsession with technology,
restaurants and lounges are now filled
with tables of people staring down at
their phones rather than sharing the
moment. Together with TY KU, I am
proud to launch the new Share On
campaign to bring back the tradition of
truly sharing the experience with your
friends and family.” The campaign
will air nationally on primetime cable
networks such as Bravo, VH1, Style,
E! and Food Network.
After experiencing 100%
growth with saké in 2012, TY KU
officially became the fastest-growing
premium saké brand in the U.S. for
the second year in a row according to
Nielsen data.
CEELO LEADS
TY KU
TO THE SMALL SCREEN
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