FEATURES
20
THE SHORTLIST
By-the-glass programs are more
profitable and vital than ever.
26
SPEAKEASY: BRYAN FRY
Pernod Ricard USA’s new
president & CEO speaks out on a
number of industry matters.
28
ONE TEQUILA, TWO TEQUILA
THREE TEQUILA, MORE
Agave offerings explode, but do
category distinctions matter?
36
BEER BUZZ: HEINEKEN
USA RAMPS UP FOR 2013
Innovation & acceleration are key at
National Distributors Conference.
40
UNDER THE VOLCANO
Is there a special white magic for
wines coming from black soils? No
and yes.
44
WHAT WOMEN WANT:
WHISKEY
The smart, savvy female consumer
is spending on brown spirits.
50
MINIMALIST MIXOLOGY
Straight spirits and simple
cocktails make a statement.
PROFILES
54
ON CALL: WITH
TEQUILA AVIÓN
Mixing it up with Tequila Avión’s
new espresso liqueur.
56
HANGAR ONE
TAKES FLIGHT
Handcrafted methods, a new look
& vibrant flavors lead the way.
58
SVEDKA VODKA’S
FLAVOR PALETTE GROWS
Orange Cream Pop and Strawberry
Colada debut just in time for spring.
60
FAMILIA CAMARENA
Familia Camarena takes tequila to
the ballgame.
62
MANDELA WINES
Wine is growing on Nelson
Mandela's family tree.
DEPARTMENTS
8
BY THE NUMBERS
10
THE FIND
12
WINE BUZZ
14
THE CONNECTION
52
NEW PRODUCTS
& PROMOTIONS
66
SEASON’S MENU
26
April 2013
BEVERAGE MEDIA
3
APR
13
20
36
44
28
50
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