Some Guys Get It
Met recently with Bryan Fry the new presi-
dent of Pernod Ricard USA. He brings, al-
most literally, a world of experience to the
job, having served in Asia and countries as
diverse as Australia and Brazil. Interesting-
ly, one of the first things he commented on
when we sat down for an interview, was that
“regional differences combined with differ-
ent state laws make the U.S. more like 50
separate countries…a fascinating, rich op-
portunity if you can understand the nuances
of each place.” (See Speakeasy, page 26.)
Some Don’t
I have learned to stop being surprised at
cries to dismantle the three-tier system. It
is heartening, then, to see a recent report
from Public Action Management focused
on a range of reasons why this system
works in the public (and our) interest.
Among the most striking: the three-tier
system protects against unsafe and coun-
terfeit products. For example, last fall more
than 30 people died in the Czech Repub-
lic after drinking tainted products. I guess
those guys continuing to object to this sys-
tem didn’t have any relatives over there, or
never purchased an expensive brand name
spirit in China and found it undrinkable.
Collateral Damage
Consistent with SLA Chairman Rosen’s
promise to address administrative prob-
lems that inhibit sales, but keep as a
priority “protecting the public”, the
Chairman conducted a sting operation
focused on under aged drinkers in over
200 licensed groceries and liquor stores.
90 stores were cited, and of those, only 6
were liquor stores.
Before anyone does a victory dance
over the relatively low number of liquor
stores cited, just a reminder of the dam-
age of even one mistake like this can
have on an individual, a family, a store
and our industry.
On the other hand, it does strengthen
the argument that extending wine into
an environment where potential under
age drinkers have easy access is not a good
idea. It may be one of the reasons why
the Tennessee House Committee recently
voted down a bill for a referendum on
wine sales in grocery stores.
Spring Clean
Our April issue features some dynamic
women. Carla Rzeszewski, the wine di-
rector of NYC’s Spotted Pig, John Dory
Oyster Bar and The Breslin, anchors our
cover story. Read what she and other top
somms have to say about the importance
of by-the-glass programs in “The Short-
list” (page 20). In “What Women Want:
Whiskey,” Brandy Rand examines what is
driving more and more women to brown
spirits, particularly whiskies.
In this issue, I also hope you’ll notice
how we’ve refreshed our design across the
board and added new columns. Our inau-
gural “On Call” feature showcases the latest
innovation from Tequila Avión Espresso,
being prepared by bartender Colin Maxwell
(page 54). Jack Robertiello investigates the
volume increases of tequila, with an eye on
what segments of the category are selling
best (page 28).
Lots of events planned for April and
May. Please be sure to check our events
calendar (page 106) or visit us online at
BeverageMedia.com to stay current on all
of the industry happenings.
6
BEVERAGE MEDIA
April 2013
PHOTOGRAPH BY THOMAS MANGIERI
JASON A. GLASSER
CHIEF EXECUTIVE OFFICER
JODY SLONE-SPITALNIK
CHIEF OPERATING OFFICER
WILLIAM G. SLONE
CHAIRMAN
PERSONAL
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