98
BEVERAGE MEDIA
April 2013
NEWS
FRONT
lecting over 300,000 signatures and lob-
bying Congress and the TTB to pass the
new legislation.
To celebrate appropriately, bars will
be mixing up Caipirinhas, the classic
combination of muddled lime, sugar
and Cachaça served on the rocks in a
rocks glass. According to Leblon, the
keys to making a perfect Caipirinha are
as follows: Take a good-size lime, cut it
into eight wedges, and place four in a
rocks glass. Add two teaspoons of sugar,
mash the lime and sugar with a mud-
dler for 15 seconds. Then add crushed
ice up to the rim of the glass, add 2 oz.
of Cachaça, stir thoroughly, and garnish
with a lime wedge.
VODKA POWERED BY SUN & OCEAN
A distillery which opened in February on
the slopes of Mount Haleakala in Maui, is
presenting an unusual calling card among
the veritable sea of vodkas in the market.
Ocean Vodka is 100% Certified USDA
Organic, gluten-free, and the only vodka
in the world made from organic sugar
cane and deep ocean mineral water. A
proprietary column distillation process
produces an ultra-clean spirit that is unri-
valed in the marketplace. When this pure
refined spirit is blended with ocean wa-
ter— sourced from a depth of 3,000 feet
off the Kona Coast—Ocean Vodka takes
on a unique, mineral-rich flavor found in
no other vodka.
The state-of-the-art distillery utilizes
solar panels to power 100% of the opera-
tions of the distillery and facility.
The sugar cane is organically
farmed on rich, volcanic soils
without the use of synthetic
pesticides and fertilizers, then
hand-harvested for process-
ing. If you happen to visit,
you can relax in a Martini
Garden where martini afi-
cioinados can enjoy propri-
etary cocktails highlighting
local ingredients such as
Kula lavender, citrus, pas-
sion fruit, strawberries and,
naturally, pineapple
The upgraded facility provides Ocean
Vodka with control of all supply and
production, with farming, distillation,
manufacturing, marketing and sales con-
solidated for the first time since the brand’s
inception in 2006. The plan is to increase
business ten-fold, as well as to expand pro-
duction into rums and whiskies. Suggested
retail price for Ocean Vodka is $32.99.
WINE
DE MARTINO GOES
EXTRA-GREEN IN APRIL
Earth Day takes place this year on April
22
nd
. In anticipa-
tion of this annual
period of height-
ened
environ-
mental awareness,
Chile’s De Mar-
tino Winery—the
second largest or-
ganic producer in
Latin America and
the
continent’s
first carbon neutral
winery—is encour-
aging consumers
to drink green by
launching three new Estate Organic wines
into the U.S. market. Throughout April,
De Martino’s “Go Green” campaign will
feature in-store tastings and by-the-glass
programming. For every bottle sold during
the campaign, $1 will be donated to the
Natural Resources Defense Council.
The new De Martino Estate Organic
line is 100% certified organic and is com-
prised of three varietals: Estate Organic
2011 Cabernet Sauvignon, 2011 Car-
menère and 2012 Sauvignon Blanc. The
wines, imported to the U.S. by Opici
Wines, are fresh, clean and fruit forward,
reflecting their Maipo Valley terroir, and
ready to drink upon release. All three
boast 100% recyclable packaging and re-
tail for $14.
De Martino converted to organic in
1998 and certification followed in 2001;
the winery now farms 740 acres of organic
grapes, representing 12% of all certified or-
ganic vineyard area in Chile. The winery
will soon be assessed by Water Footprint
Network, a non-profit based in Holland,
in order to measure and reduce water con-
sumption in the production of its wines.
De Martino is now run by the third-
and fourth-generation descendants of
Pietro De Martino Pascualone, who
founded the winery in Chile’s Maipo
Valley in 1934.
RANDALL GRAHM HONORED
BY RHONE RANGERS
For the first time in its history, the Rhone
Rangers organization will recognize the
significant contributions made by an
individual to the American Rhone wine
movement, and will create a new award
in his name. This Lifetime Achievement
Award will be given to Bonny Doon
Vineyard
founder
and
maverick
Randall Grahm.
Dubbed “The Rhône Ranger” in
1989, Grahm produced his first vintage of
Le Cigare Volant in 1984, an homage to
the principal grapes of Châteauneuf-du-
Pape grown in California. An iconoclas-
tic marketer, Randall Grahm has intro-
duced Rhône-style wines to the American
public for three decades through pro-
prietary labels such as Le Sophiste,
Old Telegram, Clos de Gilroy and My
Favorite Marsanne.
The Randall Grahm Lifetime
Achievement Award presented in March
at the Rhone Rangers Annual Winemaker
Dinner at the General’s Residence on San
Francisco’s Fort Mason.
The Rhone Rangers started from a
small gathering of American vintners who
began meeting informally in the 1980s. As
their ranks expanded, the group organized
under the name “Rhone Rangers.” Today
1...,88,89,90,91,92,93,94,95,96,97 99,100,101,102,103,104,105,106,107,108,...116