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SMIRNOFF & VH-1 CELEBRATE
NEW SEASON OF MASTER OF THE MIX
Smirnoff Vodka and VH-1 hosted the launch party
for the season 3 premiere of
Master of the Mix
at
recently reopened Marquee Nightclub in New York
City. Guests celebrated with signature Smirnoff
cocktails as they enjoyed an exclusive preview of
season 3 and great DJ sets all night.
1.
Jenny Costa, Smirnoff Drinks Diva; Ben Maddahi, Artist Publishing
Group; Amanda Seales, Master of the Mix host; Kid Capri, DJ/
producer; and Mia Moretti, DJ
2.
Smirnoff Executives: Dan Kleinman, brand director; Lucina Arnold,
Smirnoff Global; Kellie Few, associate brand manager; Sonji Blount,
marketing manager; Erin Chin, senior brand manager; Jamie Hakim,
PR; Robert Mitchelson, marketing associate; and Elissa Burnell,
associate brand manager
3.
The crowd enjoys the night
SMIRNOFF VODKA LAUNCHES
NEW SORBET LIGHT VODKAS
On March 18
th
, Smirnoff Vodka celebrated the launch
of its newest offering, Smirnoff Sorbet Light, with a
media tasting and cocktail hour featuring cocktails
with less than 150 calories per serving. Local NYC
mixologist Debbie Anday led guests through a sen-
sory experience, tasting each vodka pure and then
in cocktail form, complete with sorbet-inspired palate
cleansers.
1.
Guests infuse flavor into their Sorbet Light Mango Passionfruit
cocktails
2.
Media guests discuss their cocktail choices
3.
Acrobatic ribbon and bubble dancers entertain the crowd
4.
Attendees enjoy the cocktails
KETEL ONE SPONSORS
GLAAD MEDIA AWARDS IN NYC
Ketel One Vodka was the official sponsor of the 2013
GLAAD Media Awards, held at New York’s Marriott
Marquis on March 16
th
.
1.
Peter McDonough, Diageo; NFL players and LGBT advocates
Chris Kluwe and Brendon Ayanbadejo; and Sarah Arison
2.
Eric Einstein, Hardware Bar and Pieces Bar; Dave Schrader,
Diageo/AWS; and Nicole Estrada, AWS
3.
Diageo CMO Peter McDonough
4
2
1
AROUND
TOWN
106
BEVERAGE MEDIA
May 2013
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