16
BEVERAGE MEDIA
May 2013
NEW SAUZA
RELEASES
BEND THE RTS MOLD
Is America “ready” for bubbly, bottled margaritas?
Sauza thinks so, and just like that, the ready-
to-serve cocktail category just sprouted a new
branch.
Sauza Sparkling Margarita
comes in
three flavors: Original Lime, Wild Berry and Mango
Peach. All three check in at just under 10% ABV,
and stylistically display a sense of subtlety—fruity
but not overtly sweet. Designed to be served over
ice, they are hitting the market just in time for
warm weather. SRP $12.99/750ml
sauzatequila.com
THE
FIND
HIGHLAND PARK
ADDS A MYTHIC
SINGLE MALT: LOKI
Following in the footsteps
of 2012’s Thor,
Highland
Park
has released its second
limited-edition single malt
inspired by Norse mythology.
Loki
, named after a god
known for mischief, is a
15-year-old whisky, aged
in Sherry casks as well as
heavily peated casks and
bottled at 48.7% ABV, giving
the whisky a sweet, spicy and
smoky flavor. Like Thor, it is
housed in a wooden frame
echoing a Viking long ship;
SRP is $249. There will be
two more entries in Highland
Park’s Valhalla Collection.
highlandpark.co.uk
MOUNT GAY
ROLLS OUT
THE ‘BLACK BARREL’
Honoring the brand’s 310th anniversary, Mount Gay
Rum has launched
Mount Gay Black Barrel
in the
U.S. All Mount Gay rums are made from a blend
of single column and double copper pot distillates
matured in toasted oak barrels. Black Barrel (SRP
$29.99) has a higher proportion of double distillates
and, after hand selection by Master Blender Allen
Smith, is the only marque finished in charred bourbon
oak barrels. The result is aromatic with a mix of fruit,
oaky vanilla and sweet caramel notes leading into a
full-bodied, bold-tasting rum with notes of pepper,
spice and wood. In recognition of its anniversary, new
packaging will be introduced to the entire premium
portfolio: 1703 Old Cask Selection, Extra Old, Eclipse
and Eclipse Silver. Black Barrel is the first rum to
sport the new look.
mountgayrum.com
Thor
s
little brother
has arrived.
DERBY WINNER:
EARLY TIMES MINT JULEP
For the past 26 years, the
Early
Times Mint Julep
has proudly
served as the “Official Drink of the
Kentucky Derby.” In celebration,
Early Times Kentucky Whisky has
released the 2013 commemorative
Kentucky Derby 139 bottle, a 1L pre-
mix available in limited quantities
at SRP of $14.99. The artwork,
entitled “The Derby Dance,” is by
equine artist Celeste Susany from
Saratoga Springs, NY. More than
120,000 Early Times Mint Juleps are
expected to be served at this year’s
race, on May 4
th
at Churchill Downs.
earlytimes.co
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