18
BEVERAGE MEDIA
May 2013
STLTO WINES…
STEPPIN’ OUT
Fresh from Italy, where they know a thing
or two about both wine and fashion,
STLTO
Wines (pronounced stiletto,
just like the shoe) are now kickin’ it in
the U.S. with a Pinot Grigio, Unoaked
Chardonnay and Malbec-Merlot, line
priced at SRP $10.99. STLTO wines are
made by women for women. The name
conjures up high heels, naturally, but it
was derived from (S)ophisticated, (T)
imeless, (L)avish, (T)rendy and (O)
utstanding. STLTO wines. Currently in
MA, NY (MS Walker) and RI, with more
markets opening soon.
stltowine.com
WINE SO DUMB
IT’S BRILLIANT?
Vision Wine & Spirits is launching
Wines For Dummies
, a
new line of wines named after the best-selling reference books.
Designed to demystify the often daunting world of wine, this
new range caters to novices. Four wines are being introduced
at the WSWA Convention, priced
at SRP $9.99—Chardonnay
and Cabernet Sauvignon from
California, and Pinot Grigio and
Chianti fro Italy. Each wine is
sourced to reflect its appellation
and the labels include phonetic
spellings of the grape varieties,
easy-to-understand descriptions,
and simple food pairings.
visionwineandspirits.com
WINE
BUZZ
STACK WINES
GO COAST TO COAST
Stack Wines
, the nifty single-serve wines making
waves in California, are going national now that
Shaw-Ross
has been appointed for sales and
marketing. The Stack line-up—Cabernet Sauvignon,
Pinot Grigio, Chardonnay and a Charisma red
blend—combine quality wine with portable style.
Each stacked, shrinkwrapped sleeve contains four
individual 187ml servings in 100% recyclable
packaging; ideal for sharing with friends at home or
on-the-go, without cumbersome glassware
and corkscrews. SRP
$12.99/$11.99 per sleeve
of four. As of May, it’s in
CA, FL, IL, MI, NY & OH.
drinkstack.com
CRAWFORDS TEAM UP FOR
LOVEBLOCK
New Zealand vintners Kim and Erica Crawford, in partnership with
Terlato Wines, are launching a new wine,
Loveblock
. The Kim
Crawford brand, now owned by Constellation, sells more than
500,000 cases. With Loveblock, the husband-wife team’s focus is on
organic and biodynamic estate vineyards in Marlborough and Central
Otago. The initial release: 2012 Sauvignon Blanc and 2011 Pinot
Gris (SRP $23.99) and 2011 Central Otago Pinot Noir ($33.99).
loveblockwine.com
SEQUIN OFF TO A SPARKLING START
The Indelicato family (the folks behind DFV Wines) have
launched
Sequin
, a line of casual varietal wines with a touch of
fizz. The refreshing, slightly sweet wines debuted nationally in
three versions: Moscato, Pinot Grigio and Rosé. Sleek, playful
packaging—crowned with a screwtop and labeled as “Delicately
Bubbled”—communicates the new brand’s appeal as a chic
yet carefree wine experience. As a bonus point of distinction,
Sequin is low in alcohol: the rosé is 11% ABV, and the other two
are 9.5%. SRP $11.99
dfvwines.com
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